Sam Buchanan - MAICD, JP

IN CASE YOU MISSED IT... Programmatic Out-of-Home drives real business results. 📈 In our Definitive Guide to Programmatic Out-of-Home Success JCDecaux Australia showcase 15 case studies that demonstrate why it should be considered for every modern marketing mix. Download the report here: https://lnkd.in/g89RUynR

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I couldn’t agree more with Brent Smart's insights. As marketers, our most critical and challenging role is generating future demand to ensure a continuous stream of potential new customers. Brand differentiation is essential, and it hinges on a compelling creative idea that makes our brands stand out. It’s in those fleeting moments when consumers are considering/ready to switch brands or enter a category for the first time that we must capture their attention. The science on conversion is stronger than ever, but the challenge of the art of marketing – nailing that compelling brand point of difference – is where the real magic happens. #Marketing #BrandBuilding #FutureDemand #CreativeStrategy Mi3Australia

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Marc Guldimann, CEO of Adelaide, joined Pesach Lattin on The ADOTAT Show to discuss the evolving advertising landscape. Marc shared his two cents on digital advertising and his journey in creating Adelaide’s attention-based media quality metric, AU. Other discussion topics included MFA, Adelaide’s advanced pre-planning tool, Flight Control, and the value of activating attention data programmatically. On the subject of MFA, Marc said, “There needs to be more investigation of how this low-quality media is brought to market and why it’s bought and why these sorts of CPC/ CPM arbitrage businesses exist. I don’t think maintaining a list of sites that are good and bad is really a great idea…all impressions that humans see have some value; the question is, what is the value? Typically, media is mispriced today. There’s not a lot of data in price; you can’t consistently say that higher price media is higher-quality media, and so if we just pay a price that is commensurate with quality, a lot of these problems would go away…we solve this with a broader, economic solution.” Tune in to the full episode to learn more:

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Want to learn more about programmatic Out-of-Home? The feedback since JCDecaux Australia launched the Definitive Guide to Programmatic Out-of-Home Success has been incredible. We have been on a mission to inspire and educate the Australian market for nearly four years on prDOOH and this guide continues to build on this momentum. DOWNLOAD NOW to read about the benefits, measurement opportunities, trends, and to see results from 15 case studies: https://lnkd.in/g89RUynR

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In the latest set of IAB Australia nickable charts we review Ipsos iris data data in relation to the uptick in auto audiences, audience composition, activities and top auto brands visited. As well as strong audience growth, auto ad spend has also but on the rise this year. Our FY24 detailed revenue report will be released in a couple of weeks. #automarketing #autoadvertising https://lnkd.in/gGwkjeGP

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Niko Kloeten's recent piece in NZ Marketing Magazine delves into the shift occurring in advertising strategies amidst the continued decline of traditional media and the overall fragmentation of the media landscape. Advertisers are increasingly relying on Out of Home (OOH) platforms to provide reach to a broad audience, and the article explores the emerging trends within our channel. The entire article can be found here https://lnkd.in/g5GTBdzQ #nzmarketingmagazine #outdooradvertising #outofhome

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If you'd like to explore where best to engage with audio audiences in Australia, the 2024 Neilson Report provides great insight into audio’s reach and impact in the U.S. https://bit.ly/3XaNSQy

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Out-of-home continues to stand out, defying the current tough advertising market! 🚀 The latest SMI results reveal that out-of-home advertising revenue growth in Australia exceeded expectations in the June quarter, rising by an impressive 6.7%. This surge highlights the channel's significant effectiveness in reaching and engaging audiences. Check out the article on AdNews Australia below. 👇 #OutOfHome #Advertising #OOHGrowth #ProgrammaticOOH

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ICYMI: IAB Australia unveils Retail Media measurement guidelines for 2024: New framework outlines principles for transparency, consistency, and accuracy in retail media measurement.

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Is brand loyalty on the line across Australia and New Zealand? Our Mediahub ANZ team’s latest #Scout study, "The New Value Economy," reveals high rates of brand switching in the region amid cost-of-living concerns. Consumers are spending more time exploring and evaluating for better deals, with 3 in 5 switching to cheaper products or delaying purchases altogether. While this poses a challenge for some marketers, it is also an opportunity for brands to capitalize on new potential growth from consumers seeking better value offers. Read more via Campaign Brief (https://lnkd.in/g4UNwfWp) and access the full report here: https://lnkd.in/gRgcpDvY Sue Squillace Linda Fagerlund Hugo Winter Cushla Baggott

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Every marketer knows understanding your customer is key — but are you paying attention to those who trace their origins to other countries? Markets like Australia and New Zealand, are seeing a significant influx of multicultural newcomers, who aren’t just part of the mainstream, but also have significant purchasing power. Marketers can do better to engage these audiences by understanding their preferences, viewing habits, and purchasing behaviours. Catch up on these insights here, distilled from Google and Kantar’s latest research: https://lnkd.in/gMX2rhWs #ThinkWithGoogle

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We're excited to share Kargo's latest opinion piece on the IAB Australia website by Robert Leach, addressing the pressing issue of Made For Advertising (MFA) supply and its impact on the digital advertising landscape. Read the full article here: https://lnkd.in/gQ7-6aTe #AdTech #DigitalAdvertising #KargoInsights #MFA #IABAustralia #Kargo

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Our latest Digital Media Wastage Report, now featured on AdNews Australia, reveals a staggering $97.1 million lost in ineffective digital ad spend in Q1 2024. John Vlasakakis, our COO, discusses the significant impact of this wastage and what brands can do to improve efficiency. Check out the full article on AdNews for detailed insights and actionable strategies to optimise your advertising spend. Read the article here: https://lnkd.in/gc3JDJUH #DigitalMarketing #AdSpend #NextAndCo #AdNews

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The digital marketing landscape is constantly evolving, and at Pickles Auctions, we’ve embraced new trends to keep improving. As a result, we’ve seen significant progress in Australia’s e-commerce rankings, placing us alongside some of the top mainstream e-commerce players. Our focus remains on continuous innovation and delivering the best experience for our customers. What trends do you think will shape the future of digital marketing? Join the conversation! #FutureOfMarketing #DigitalInnovation #eCommerce #PoweredByPickles #innovation #curiosity

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Attention all marketing professionals! IAB Australia is conducting pivotal research on the State of Retail Media in 2024 and we need your insights. If you're part of an agency or brand, please consider contributing 5 minutes to share your experiences. Not only will you help shape the future of retail media, but you could also win a $250 gift card (surely a good incentive). Gai Le Roy Adrian Vallelonga Andy Ford Barry McGhee Rebecca Penn Ben Allman Chloe Sanderson Cristine Gonzales Dan Richardson Dani Carlo (née Colubriale) Eric Batscha Guillaume Dupont Harrison Bland Roger Dunn Hugh Cameron Kasey Jamison John Harvey Faurholt Lachlan Brahe Laura Kleiman Luca D'Alessandro Manuela C. Melissa Polglase Michael Levine Nick Smithwick Peter Barry Rob Odd Robert Williams Sam Bauers Simon Porter Vartika Arora-Patel Natalie Stanbury Jonas Jaanimagi IAB IAB New Zealand KINESSO Australia #RetailMedia #IABAustralia #MarketResearch #Innovation

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Omnicom Media Group implements Samsung Ads' native advertising solutions for luxury advertisers in the ANZ market. Luxury advertisers Mercedes-Benz AG and #MECCA are among the first to integrate native advertising into Samsung Ads’ connected TV strategist through OMG. #digital #nativeadvertising #luxurybrands #communications #marketing #adtechtoday

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Amidst an increasingly fragmented media landscape, top Australian media executives sat down with B&T to discuss how this is impacting advertising spend. While the media executives agreed ‘measurement is key when it comes to deciding where to allocate ad dollars’, with the fragmented landscape executives sometimes find that their measurement capabilities suffer from fragmentation and don't unlock better decision making. One way to eliminate fragmentation is utilising a robust cross-screen measurement solution to unlock data insights across all advertising platforms, enabling an omnichannel view of customers that helps executives to make the right choices and the most effective investments. Read article here: https://lnkd.in/dCRuDJ9K #measurement #addollars #fragmentation

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