Marnie Phillips

Do you know the 4 Moments that Matter when it comes to travel? The Growth Distillery today released new research into Aussie travellers, revealing the four key moments when brands and marketers should engage with customers to make an impact. 82 percent say travel is very important 83 percent are open to more trips and different types of trips  73 percent are willing to sacrifice in other areas to be able to travel 😉 Click below to discover the 4 Moments ... https://lnkd.in/g7VPzjAP

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Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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A big thank you to Steve, Lambro, Daniel, Sara and the Maras Group for the invite to the Adelaide Economic Development Agency 2024 Business Forum today. A wide variety of speakers on topics important to our CBD and State. Too many takeaways and insights to mention but a few that stood out for me were: 💻 Professor Simon Lucey's comments on the "critical mass of AI talent" we have in #Adelaide and the FOMO multinationals have who don't have easy access to our talent. 👩‍🚀 Dave Mackenzie's comment that "AI won't take people's jobs, it's the people who know how to use AI that will take the jobs." Hint: get on board people - especially SME's #LeanIn 💰 Australia has top notch research output but we struggle to commercialise technology - mainly due to a lack of access to capital/funding (Adrian Johnston) 🏘 We need more clusters of "employment land" - build housing near where people work. (Ben Parkinson) In the western suburbs/Osborne near defence jobs springs to mind for me. 👜 As someone who believes in being brand led I was inspired by the presentation from Philip Corne, former CEO, Louis Vuitton Australia and New Zealand, on luxury retail. Luxury brands sell a dream, have a brand first mindset, and an obsessive focus on customer experience. 🛍 Tourists shop when they travel and expect to find a luxury shopping precinct in a major city. Adelaide's CBD is long overdue for a luxury precinct. Is the south side of North Terrace, our cultural boulevard, the perfect spot? Tiffanys certainly think so. ⚾ According to MyVenue founder, Tim Stollznow, Adelaide is a founder's paradise with everything a start up needs to succeed - "we're in the Goldilocks zone". As Tim said, businesses can make their own luck if they work hard and are disciplined. What was your most memorable #AEDASummit2024 moment? Adelaide Economic Development Agency | University of Adelaide | City of Adelaide

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How to kill an iconic brand in three easy steps: 1. Get voted the LEAST competitive industry in NZ by over 75% of Kiwis. 2. Fund the most competitive Oz/Pacific flights by announcing an increase in long-term domestic flights. 3. Say you "welcome competition in the domestic market." 😂 🤣

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Could a bloody ear affect the luxury short stay market? As the US elections approach, we had anticipated a higher number of Australians repatriating from the US, increasing the demand for short stay accommodation. The recent and truly terrifying events in the US are likely to expedite this process for some families. If a move was already considered, it will likely be prioritised now. For many expatriates, international political changes present risks such as new taxes, perceived limitations on lifestyle, and most importantly, security concerns. We observed a more gradual repatriation following Brexit, driven by frustrations with the UK's situation. So, who do we expect to return first? Typically, those with the means: hedge fund managers, top executives, and entrepreneurs who can run their businesses from anywhere. Many of these individuals are from Sydney and Melbourne, leading to increased demand for large homes in prestigious locations, where the market already faces insufficient supply. These families often opt for furnished rentals for 2-12 months while waiting for their furniture and possessions to arrive by sea. Subsequently, they either move to a long-term unfurnished rental or purchase a property.

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