Mark Fraser

The data received from the Franchising NZ survey is incredibly valuable for the advocacy work FANZ does and provides the NZ franchising community with powerful franchising data. The previous 2021 Franchising New Zealand Survey identified: - 590 franchising brands and an estimated 32,000 franchisees in New Zealand. - Business Format Franchising turnover of $36.8 billion, up from $27.6 billion in 2017 – an increase of 33%. - Total franchise sector turnover (including Motor Vehicle Sales and Fuel Retail) up 27% from $46.1 billion to $58.5 billion. - Total Business Format Franchising employment grew by 32,620 (or 26%) to 156,820. Please support us, your business and Franchising in NZ by completing the 2024 survey.

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Unlock the secrets to consistent lead generation for your Australian business with our FREE eBook! Learn proven strategies to attract and convert leads effectively. 🌟 Don't miss out – download your copy today at www.rtdigital.com.au 📖

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Spoiler Alert! 75% of marketers already know the secret to success: Digital Marketing. When are you going to wake up and reach out to us? Reach out to us: 🌐digiexpert.com.au 📧[email protected] 📲https://lnkd.in/dtuAR3pt #digitalmarketingtips #getonboard #marketingstrategy #marketingstats #marketingexperts #futureofmarketing #digitalfirst #getonboard #winningteam #levelup #gamechanger #letsgo

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Unlock the secrets to boosting your local search rankings! 🌐✨ Discover expert tips tailored for New Zealand businesses to enhance your local SEO and attract more customers. Dive into our comprehensive guide and start transforming your online presence today. #LocalSEO #NZBusiness #DigitalMarketing #NewZealand

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Marketing made easy for Australian businesses with Robotic Marketer's "Come Market Your Business with Me" program. This program uses AI to simplify marketing for solopreneurs, small business owners and junior marketers. It's your step-by-step guide to success, from planning strategies to tracking performance. To find out how, visit: https://lnkd.in/gE6VJZDA #MarketingMadeEasy #SmallBizAU #MarketingAI #RoboticMarketer #TechDay

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🚀 Unlock Your Marketing Potential with A/B Testing! 🚀 In today's fast-paced digital landscape, understanding what truly resonates with your audience is crucial. Enter A/B Testing – the secret weapon that top marketers use to maximize their return on investment and drive exceptional results. 🎯 🔍 What is A/B Testing? A/B Testing, also known as split testing, is a powerful method for comparing two versions of a webpage, email, or other marketing asset to determine which one performs better. By delivering different versions to distinct segments of your audience, you can pinpoint what drives the highest engagement and conversions. 🌟 Why You Should Care: - Data-Driven Decisions: Say goodbye to guesswork and make informed choices based on actual user behavior. - Optimize Performance: Continuously refine your campaigns to achieve better results over time. - Boost Engagement: Tailor your content to align with your audience's preferences and needs. - Reduce Bounce Rates: Enhance user experience by identifying and implementing effective design and content strategies. - Increase Conversion Rates: Transform more visitors into leads or customers by leveraging insights from your tests. 📈 Steps to Successful A/B Testing: 1. Identify Your Goal: What specific metric do you want to improve? 2. Create Variations: Develop two distinct versions of the element you want to test. This could be different headlines, images, call-to-action buttons, or even complete page layouts. 3. Run the Test: Split your audience evenly and present each group with one of the variations. 4. Analyze Results: Use statistical analysis to determine which version outperforms the other. 5. Implement Changes: Apply the winning elements to your campaigns and continuously iterate for sustained growth. 🛠️ Essential Tools to Supercharge Your A/B Testing: - Google Optimize: Easily run experiments on your website content. - Optimizely: A comprehensive platform for optimizing customer experiences. - VWO (Visual Website Optimizer): Powerful A/B testing and conversion optimization. - HubSpot: Integrate A/B testing within your marketing automation workflows. ✨ Pro Tips for Effective A/B Testing: - Test One Element at a Time: To ensure clear results, focus on changing one element per test. - Consider Sample Size: Ensure you have a large enough audience to achieve statistically significant results. - Run Tests for Adequate Duration: Give your tests enough time to gather meaningful data. - Learn and Iterate: Use the insights gained to continually improve and refine your strategies. Embrace the power of A/B testing and transform your marketing efforts into a finely tuned, results-driven machine. Start today and see your engagement, conversion rates, and overall ROI soar to new heights! 🚀 Learn more about us at www.entivel.com #ABTesting #MarketingStrategy #DataDriven #DigitalMarketing #ConversionOptimization #Entivel #Entivel #CustomerEngagement #MarketingROI

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Looking to grow your startup in Australia? Discover the top 5 business grants that can help you secure the funding you need to thrive. Don't miss out on these opportunities to take your business to the next level. Read more: https://lnkd.in/gDC6UxmX #BusinessGrants #StartupFunding #AustralianBusiness #SmallBusinessSupport #Entrepreneurship

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Businesses are spending $2.8 billion per year conducting market research in Australia 🇦🇺. Market research spend per capita is the 3rd highest globally, behind the US and the UK. Are these businesses really getting value for money? Our groundbreaking report "The Evolution of Consumer Insights in Australia," is your roadmap to navigating this transformation and maximising the opportunity. 🔍 Discover how the industry is being reshaped  📚 Learn about emerging trends  🆕 Explore the game-changing potential of DIY and self-serve 🏆 Gain actionable insights from real-world case studies Download the full report now and position your business at the forefront of consumer understanding. #consumerinsights #australia #evolution https://lnkd.in/esUzNpjr

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Struggling to find the perfect pricing strategy for your business? Whether you're exploring cost-plus, value-based, or competition-based pricing, making the right choice can have a significant impact on your success. Our latest blog dives into different pricing models and their pros and cons, helping you decide what works best for your business goals. Make informed decisions with confidence! To find out more, click on the link below: https://bit.ly/3XMSGLe #SMEfinance #blog #businessfinance

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🚀 Preparing to launch a business? Our FREE Business Startup Checklist is here to guide you through some of the most important steps! From the essentials to branding and web design we've got you covered. Download it now and start your journey to success! 📈✨ #BusinessChecklist #StartupSuccess #Entrepreneur #SmallBusiness #BusinessTips #Branding #WebDesign #BusinessLaunch #FreeDownload

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Want to stand out on Google? 🌟🔍 87% of Australian local businesses aren’t maximising their Google Business Profile listing. Don’t miss out! It’s the fastest way to get clicks, calls, clients, and ultimately, a more profitable business. No website or physical address needed! Make the most of this free marketing tool with our Google Business management service, or learn to manage it yourself with our online training module. Let’s get you found! 📈💼 Contact us to get started! 💌 [email protected] #brisbaneseo #seobrisbane #digitalmarketingbrisbane #localseo #googlebusiness #google

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