Mario Cappellano

Wake up media outlets in Australia .... why is it that when news stories are run in sport, male accomplishments are almost always mentioned first? What do women need to do, to be mentioned first? Day 1, Australian Olympic trials and 3 of Australia's top talent, make the teams in almost recording breaking time, Ariarne Titmus almost breaks her own world record in the 400m freestyle, Kaylee McKeown in the 200m IM breaks a new Commonwealth Record and Emma McKeon books her spot in the 100m Fly - marks the first woman to qualify for the team aged in her 30s since Lisa Curry in 1992. However, the lead off story on Australian Broadcasting Corporation (ABC) by a female journalist, was that Sam Short and Elijha Winnington put on a great head-to-head race to qualify for the 400m. Is that more news-worthy than what Titmus, McKeown and McKeon had accomplished before the men's events had event started? How can we influence change here .... let's treat our competitors fairly and recognise achievements rather than always just defaulting to men first. #biasinsport #mediaequality #changethenarrative

46

3 Comments

How to book train tickets online through Railways UTS app: Updated rules #irctc

1

🏅 Exciting Opportunities Ahead for Cairns and Queensland Job Seekers! 🏅 The Brisbane 2032 Olympic and Paralympic Games Organising Committee recently visited Cairns, solidifying its role as a Co-Host City for the upcoming Games! As Cairns prepares to host preliminary football matches at a revamped Barlow Park ⚽⚽ it's clear that this event will not only spotlight our athletes but also create a surge of opportunities across various industries, including tourism, sports, and local businesses. 🎯 What does this mean for Queensland job seekers? The lead-up to the 2032 Games will drive demand for talent across multiple sectors: 👷‍♀️ Construction & Infrastructure – Major upgrades to sporting venues and facilities. 👯 Tourism & Hospitality – A boom in visitors means growth in accommodation, food, and entertainment. 🎥 Event Management & Logistics – Coordinating large-scale events will require skilled professionals. ⚽ Sports Administration & Support – Opportunities for those passionate about sports development and management. Cairns is positioning itself not only as a host city but as a premier destination for women’s sports and a centre for excellence. This is a golden chance for job seekers across Queensland to align with the growing demand and be part of a globally significant event. Whether you're seeking short-term projects or long-term career shifts, the Brisbane 2032 Games is set to open doors for growth, innovation, and professional development right here in tropical north Queensland 🌍✨ #Brisbane2032 #Cairns #Olympics #JobsInQueensland #QldJobs #CareerOpportunities #SportsDevelopment #Tourism #BusinessGrowth

13

1 Comment

PUMA has successfully leveraged its high-profile athlete sponsorship with Collingwood Football Club star Scott Pendlebury this week. To mark his amazing feat of becoming just the 6th player in AFL history to play 400 games this Saturday, and to announce a contract extension, Scott Pendlebury fronted the media… and PUMA Group successfully joined the party. Pendlebury is one of PUMA’s high-profile sponsored athletes, and his upcoming milestone achievement created a key opportunity for PUMA to leverage its partnership. To do this they joined forces with Bursty to creatively integrate into the news. What they did: 1. Activated a PUMA-branded outdoor billboard (via oOh!) that used tally marks to help visualise the enormity of Pendlebury’s 400-game achievement - this served as the backdrop to the press conference 2. A pair of custom PUMA boots were presented to Pendlebury in front of the camera's by fellow Collingwood FC teammate and PUMA athlete, Jordan De Goey 3. Both players wore PUMA branded apparel   The tactics were effective. Coverage was generated across print & online, social and broadcast via Seven Network, Nine, Network 10 and FOX SPORTS Australia. Importantly, the PUMA brand was well represented across all platforms and camera angles. This opportunistic brand activation is a great example of how a simple and creative PR-led approach can generate mass coverage and reach without the requirement of large media investment. Scott Pendlebury is one of Collingwood FC’s greatest ever players and the significance of his milestone achievement combined with his contract extension announcement was always going to make headlines. Recognising this, PUMA effectively prepared to integrate into the announcement in a relevant and value-adding way, and they managed to do this carefully, without hi-jacking the narrative. The successful execution has helped PUMA strengthen their brand association with Scott Pendlebury. *The dual presence of Pendlebury and De Goey in the media may also delivered the added benefit of creating an association between PUMA and Collingwood FC (who are sponsored by Nike). This stunt is one of many successful PUMA x Bursty PR-led campaigns. Others worth noticing include: • Taking out a full-page ad on the back of The Sunday Times in WA in the lead up to the start of the AFL season to wish Harley Reid “Good Luck Mate” • Paying homage to the trailblazers of female football (the OG’s) during the 2023 FIFA Women’s World Cup, which generated 457 individual pieces of media coverage resulting in an earned media reach of 98m • Activating and leveraging the incredible challenges and accomplishments of Nedd Brockmann (more on this to come) #sportsmarketing #sponsorship

68

1 Comment

Business models, value and impact comes in all shapes and sizes - the Business for Good Conference is an excellent opportunity to get hands-on and learn from peers and experts on how to grow the impact of your work

9

💡 Did you know? Australia and New Zealand lead the way when it comes to their love for gaming. 🇦🇺🇳🇿 Aussies spend an average of $US1135 per person annually on all forms of gambling, while Kiwis are close behind, with a spend of $US406 per person. 🌟 🎰 When it comes to pokies, Australia tops the charts with an average of $US469 spent per person on land-based gaming machines, well ahead of other countries. With these figures, it’s clear that Australians and New Zealanders know how to enjoy the thrill of a good game! #GamingFacts #Australia #NewZealand #Pokies #DidYouKnow #Gaming #PokieMachines

4

Offshore gambling: Even if you win, you might lose. If you choose to gamble online, be aware that not all online gambling services are provided legally to Australians – some are illegal. By choosing a provider that’s licensed by an Australian state or territory, you’re protected by Australian laws. Find out more about the risks of using an illegal service: https://lnkd.in/gmTArga

5