“Karen is an innovative and progressive researcher and one of the best in the marketing arena. From her recent work on video to her work on Facebook, Karen has brought a fresh and knowledgeable perspective that has changed the way these important initiatives were viewed and ultimately implemented. Karen's leading-edge thinking cannot be recommended highly enough.”
About
I am super passionate about driving positive change in a broken media ecosystem. We are an attention technology business, who care about the industry. Our deep tech can answer the big questions on human attention, and delivers attention data to planning systems around the world.
Noted in Wall Street Journal, Forbes, Fox Business, Bloomberg Business, AdAge, Mashable, The Drum UK, Financial Review, The Telegraph UK, CNBC (and others).
Winner, 2022 Game Changing Ad Tech of the Year (The Drum)
Finalist, 2022 Mediatel Global Media Leader of the Year Award 'Technology and New Media'
Finalist, 2021 Mediatel Global Media Leader of the Year Award 'Technology and New Media'
Activity
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For once, I was not in the hot seat but the one asking the questions! This week I hosted a panel on the tension between Consumer Intellignece and #AI…
For once, I was not in the hot seat but the one asking the questions! This week I hosted a panel on the tension between Consumer Intellignece and #AI…
Liked by Karen Nelson-Field PhD
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mmmmm.. It seems my Linkedin network has been compromised, sorry if you are getting fake emails from me. Pretty easy give away, most of you would…
mmmmm.. It seems my Linkedin network has been compromised, sorry if you are getting fake emails from me. Pretty easy give away, most of you would…
Posted by Karen Nelson-Field PhD
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Thankyou Nicola - I am just putting final touches on this course ready for cohort one. This is some of my best work, everything I know about this…
Thankyou Nicola - I am just putting final touches on this course ready for cohort one. This is some of my best work, everything I know about this…
Shared by Karen Nelson-Field PhD
Experience
Education
Honors & Awards
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Finalist, 2021 Media Leader of the Year. Category - New Media and Technology
Mediatel
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Winner, 2014 NewsCorp 'Women in Innovation' Award
Women in Innovation and Technology SA (WITSA)
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Winner, 2014 SA Telstra Business Women's Awards for Business Innovation
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Winner, 2015 NewsCorp 'Women in Innovation' Award (Engineering)
Women in Innovation and Technology SA
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Was honoured to be invited to contribute to the on/off cookies deprecation conversation and what that means for attention measurement…
Was honoured to be invited to contribute to the on/off cookies deprecation conversation and what that means for attention measurement…
Shared by Karen Nelson-Field PhD
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This is what we have been saying at Amplified Intelligence now for 7 years. Attention data fixes this - it finds the gaps and equalizes reach…
This is what we have been saying at Amplified Intelligence now for 7 years. Attention data fixes this - it finds the gaps and equalizes reach…
Shared by Karen Nelson-Field PhD
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We ❤️ our partnership with this bunch of forward thinkers.
We ❤️ our partnership with this bunch of forward thinkers.
Shared by Karen Nelson-Field PhD
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Thankyou Yahoo, Omnicom Media Group.. an ongoing partnership that continues to deliver valuable learnings for advertisers. This work effectively…
Thankyou Yahoo, Omnicom Media Group.. an ongoing partnership that continues to deliver valuable learnings for advertisers. This work effectively…
Shared by Karen Nelson-Field PhD
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Part two of the 2024 #IAB Digital Video Ad Spend & Strategy Report is out, shedding light on the buy-side's investment criteria and KPI measurement…
Part two of the 2024 #IAB Digital Video Ad Spend & Strategy Report is out, shedding light on the buy-side's investment criteria and KPI measurement…
Liked by Karen Nelson-Field PhD
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Thankyou Michael, I presented this exact framework (as an extension of the earlier nuance of size work) at Advertising Research Foundation (ARF)…
Thankyou Michael, I presented this exact framework (as an extension of the earlier nuance of size work) at Advertising Research Foundation (ARF)…
Shared by Karen Nelson-Field PhD
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Since you'll wear headphones all summer anyway, why not return to work refreshed AND smarter? This is my annual reminder to check out my list of…
Since you'll wear headphones all summer anyway, why not return to work refreshed AND smarter? This is my annual reminder to check out my list of…
Liked by Karen Nelson-Field PhD
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All founders should listen to this. Stew Glynn from TEN13 on the journey from startup to scale (and all the learning bumps along the way).
All founders should listen to this. Stew Glynn from TEN13 on the journey from startup to scale (and all the learning bumps along the way).
Shared by Karen Nelson-Field PhD
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