Honor Clarke

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Support for innovative SMEs to commercialise and grow their business

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🚀 What defines a market leader? Our Director of Strategy, Charity Ndisengei , shares her thoughts on what sets brand leaders apart from their competition. Have a look and let us know what you think! #BrandLeadership #MarketLeader

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🤔 Ever forget the power of a simple behind-the-scenes glimpse? BTS-style content of projects or team members adds a human touch to your brand and can significantly increase engagement on your channels. #CRE8IVE #C8 #MarketingAgency #Canberra #Sydney #DigitalMarketing #Communications

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Keeping your business and brand in front of your clients Being involved with the Chamber means you have access to subject matter experts across many different areas. This week we put the spotlight on Content Marketing. All businesses have a website and leverage socials to maintain visibility and share their expertise - and it's worth talking to experts in the business! One of these is the team at Melotti Content Media. This article provides a "to the point" Content Marketing Checklist that can be useful to help boost sales. For more information, why not connect directly with Christopher Melotti Emma Reeves Jennifer B. Charlie Hales Jeanne Zweck Sophie Brown Alicia Beachley Alicia Lansdown Maxine Lock Jordan Louise Knight Georgie Greene Sebastian Igla

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Spoiler Alert! 75% of marketers already know the secret to success: Digital Marketing. When are you going to wake up and reach out to us? Reach out to us: 🌐digiexpert.com.au 📧[email protected] 📲https://lnkd.in/dtuAR3pt #digitalmarketingtips #getonboard #marketingstrategy #marketingstats #marketingexperts #futureofmarketing #digitalfirst #getonboard #winningteam #levelup #gamechanger #letsgo

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Join the FREE "Learn how to use TikTok for your business" webinar hosted by Adelaide Business Hub and NINKI Content Marketing. 📱 Understand TikTok's role in your marketing strategy 📈 Develop a basic TikTok strategy 🎥 Get practical tips for engaging content 📅 20th Aug, 10-11am Register here👇

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The ACT Government welcomes the wide range of initiatives in the 2024-25 Commonwealth Budget that will benefit Canberrans and our city. We know that Canberra households have faced significantly rising costs over the past two years. The $300 Energy Bill Relief for every household in the ACT will provide much needed relief for nearly two hundred thousand Canberra households. Across the five jurisdictions in the National Electricity Market the ACT will continue to have the lowest standing offers in 2024-25 after other jurisdictions increased by up to 29% last financial year. The ACT Government will assess further energy bill relief for Canberra households in the June Territory Budget once the ICRC final price determination is known. The redesigned Stage 3 Tax Cuts will provide income tax relief to every worker in the ACT from 1 July 2024. Collectively, ACT residents will benefit the most from these tax cuts as we have a high proportion of pay-as-you-earn taxpayers in the relevant income tax brackets. We welcome the changes to the tax cuts that were designed to support lower and middle income workers to manage cost of living pressures. While rising cost of living pressures have been broad based, households’ ability to deal with these pressures is unevenly distributed, impacting employees substantially more than others. Almost four in every five taxpayers in the ACT will receive a larger tax cut compared to the previous Liberal Government’s plan. We also welcome the HECS debt relief for 57,000 people in the ACT, predominantly providing support to younger Canberrans who have recently graduated. The changes, particularly the fact they have been backdated, are a necessary intervention to avoid unfair outcomes for young workers now and into the future. The ACT has the highest proportion of university level educational attainment in the country so, collectively, Canberrans will be the greatest beneficiaries from these changes. The deeming rates freeze will also provide additional cost of living relief to an estimated 14,500 income support recipients in Canberra. Additionally, the Federal Government’s investment through the Strengthening Medicare fund in partnership with the ACT Government will take the pressure off our hospital system and continue to ensure Canberrans get the care they need when they need it. This investment will strengthen our partnership to make our nurse-led walk-in centres even better, delivering more healthcare workers and more services and ensure we can better support older Canberrans can stay out of hospital and get home sooner. We also support the decision in the Budget to freeze the cost of medicines on the Pharmaceutical Benefits Scheme. The increase of Commonwealth Rent Assistance by a further 10 per cent, building on the 15 per cent increase in last year’s Budget will benefit approximately 7,300 Canberra households.

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Great topic Melbourne Press Club. Australian Associated Press (AAP) Factcheck and global factcheck outlets came to our aid in 2022 to set the record straight when it came to incorrect claims on social media about 'sudden arrhythmic death syndrome' or 'sudden adult death syndrome' and COVID-19 vaccines. As an organisation that prides itself on providing evidence-based information, this was really concerning for our Institute, not to mention the researchers at the coalface dealing with the brunt of this. One option is not to engage but in this case, there was an avalanche of misinformation. And, as per the discussion today, it was of a consequential nature and there was evidence to show it was false. The learning for us in this situation when facing such a significant amount of dis/misinformation, which quickly took on a life of its own on social media, was to proactively reach out and engage with factcheck organisations as one lever to help set the record straight. Interested in the views and experiences of others? Catherine Butterfield Christine Elmer SCMP MAICD Melea Tarabay Ursula McGinnes

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Marketing made easy for Australian businesses with Robotic Marketer's "Come Market Your Business with Me" program. This program uses AI to simplify marketing for solopreneurs, small business owners and junior marketers. It's your step-by-step guide to success, from planning strategies to tracking performance. To find out how, visit: https://lnkd.in/gE6VJZDA #MarketingMadeEasy #SmallBizAU #MarketingAI #RoboticMarketer #TechDay

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Trust is key – 67% of Chinese-Australians rely on Chinese-language media sources. This also means there is a huge opportunity for your brand to connect with this community through these trusted channels. Cross-cultural marketing presents unique challenges, but understanding the media consumption habits of Chinese-Australians can make all the difference. The Lowy Institute reveals that many Chinese-Australians trust Chinese-language sources more than English ones. We can help you navigate these complexities with our expertise in cross-cultural communication and marketing strategies. Engage, connect, and grow with us! https://buff.ly/3Ng0n7N #brandtrust #digitalpresence #mediaengagement #chineseaustralianmarket #crossculturalmarketing

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Branding is a powerful tool for businesses to differentiate themselves, build trust, and forge emotional connections with their customers. Digital marketing is an indispensable tool to enhance your branding. Irshad Ali is speaking at the Professional Speakers Association of NZ - PSANZ Speaker Summit. Join us at the PSANZ Speaker Summit 2024 to see how the power of Branding & Digital Marketing can grow your business. ( Registration link in comments below)

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MASTERING THE ART OF CONTENT MARKETING 🎨 Content marketing is key to boosting your online presence and engaging with your audience. In 2024, Australian businesses must leverage this powerful strategy to stay competitive. Discover practical steps and tools to help your business thrive in our latest guide! Ready to elevate your content game? Read the full guide in the comments! #ContentMarketing #BusinessGrowth #MarketingStrategies

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