“The Wired Agency, led by founder Angela Hampton, has always been front and centre throughout the turnaround of our brand. More than an agency, they have been partners; more than advisers, they have been friends. In 2018 Pizza Hut Australia was a failing brand providing poor customer experience, a clunky digital ordering platform and sharing quirky digital engagement only credible on the social platforms of a Silicon Valley Tech Start-Up. We had to become more relevant to our existing customers and, more important than this, we had to become more relevant to our lapsed customers and new customers as well. The Wired Agency became our Digital Heart. While within the business we were shouting out about Hotter Food, Faster Delivery Times and Lower Prices, The Wired Agency was translating our rhetoric so that it was more Relevant, more Easy and more Distinctive; more RED! Ange and her team were making our digital customers feel that Pizza Hut provides both value and a great experience. As we have gained traction to become the fastest growing QSR Brand in Australia throughout 2020 and 2021, The Wired Agency have matched our success with exceptional digital performance campaigns to drive our sales overnight and our brand over time. Promotional products and deals have driven transactions while the innovative use of creative menu ideas and Tik Tok has made us much more relevant to more Australians’ every-day lives. $10 Ben and Jerry’s Tubs flew off the shelves with style, Wing Street is now a famous brand in its own right through Wired’s digital engagement and Pizza Hut Tik Toks created by The Wired Agency went viral. Over the last 4 years, our partnership with The Wired Agency has led to an 80% increase in the turnover of an average Franchise Partner’s Pizza Hut Restaurant. We now serve an extra 48,000 transactions per week. We now make an extra 32,000 deliveries per week. Our Franchise Partners now collectively take an extra $2.34 Million in sales each week. Our ROAS is still too high! The reason this all works is because of culture. The Wired Agency work hard and play hard and, as partners, truly work to understand us, our franchise partners and the challenges we face. They recognise we are busiest at night, at weekends and during holidays and they pragmatically accommodate us by providing support when we need it. They are part of our strategic planning process in the boardroom and support our community management in our restaurants Pizza Love to The Wired Agency.”
About
Founder & Managing Director of WiredCo.
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In recognition of Founder’s Week, Chief Corporate Affairs & Sustainability Officer Liliana Esposito hosted a conversation at our headquarters in…
In recognition of Founder’s Week, Chief Corporate Affairs & Sustainability Officer Liliana Esposito hosted a conversation at our headquarters in…
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Celebrating #WorldKindnessDay by saying it loud and clear - Be kind to your yourself, your wellbeing matters! 🧡 Wellbeing helps us stay resilient,…
Celebrating #WorldKindnessDay by saying it loud and clear - Be kind to your yourself, your wellbeing matters! 🧡 Wellbeing helps us stay resilient,…
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Aussie oi oi! Excellent work team - this campaign is a cracka 🇦🇺
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