THE ICONIC

Introducing RCYCL to THE ICONIC - the solution making recycling or donating your clothes simple. If you don't know what to do with clothing that is worn out beyond repair, you aren't alone, According to a recent RMIT review, over 50% of Australian consumers discard worn out clothing in the general waste bin at least half of the time, contributing to the 200,000 tonnes of clothing sent to landfill each year in Australia. Through our partnership with RCYCL and the Salvos Stores, customers can easily recycle unwearable items or donate pre-loved clothes by simply purchasing a satchel from THE ICONIC. Customers then pre-sort their clothing into two piles; unwearable items that cannot be donated and items in a good condition ready for donating. Unwearable clothing is placed into a RCYCL bag and sent to recycling facilities where natural fibers are reprocessed into new yarn and synthetics are made into carpet underlay. Whilst donatable items are placed into a REWEAR by RCYCL bag and sent to Salvos Stores, with 100% of profits helping Australians in need. As Foundation Member of Seamless, our partnership with RCYCL highlights our ongoing commitment to building a circular fashion system and removing barriers for customers to participate. This initiative addresses the lack of systematic recycling of textiles in Australia and alleviates the burden on charities who receive over 190,000 tonnes of donated clothing, much of which is unwearable. Join THE ICONIC on our journey toward a more sustainable future and purchase your RCYCL satchels on THE ICONIC here: https://lnkd.in/g3UTrf8T

Headed to SXSW Sydney? Join us on Thursday 17th October for an unmissable discussion featuring THE ICONIC's very own Jere Calmes alongside the Australian Fashion Council (AFC) CEO Jaana Quaintance-James. Drive into the dynamic synergy between technology and fashion as they explore innovative practices that are reshaping our industry and retail landscape. Discover how advancements in tech are revolutionizing customer experience, operations and sustainability, and what this means for the future of e-commerce in Australia. Make sure you add 'The Digital Fashion Experience: In Conversation with Jere Calmes, CEO THE ICONIC' to your schedule - you will need to ensure your badge gives you access to the Conference to add this event: https://lnkd.in/gFhVUNxY

A shoutout to our very own Director of Security,Meagan O'Mahony who has been nominated in the Retail category of The inaugural iTnews Benchmark Awards. The awards will celebrate the work of Australian security leaders for their work in driving effective cyber security programs. With finalists across Australian organisations including in government, healthcare, financial services, retail, telecommunications, industrial, education, energy and not for profit - we are proud of Meagan and the work her and her team do daily. Winners will be announced on 16th October and in the meantime you can check out all the finalists at the link below: https://lnkd.in/gCsj9iMH

Exciting week at THE ICONIC! On Tuesday we hosted over 200 of our valued partners for an evening of strategic updates and meaningful connections under the stunning glass roof of The Edge at Fed Square, amongst the heart of the Melbourne Arts Precinct. We took the opportunity to showcase our progress over the past 12 months, highlighting the momentum of our company and spotlighting our ecosystem of models and services designed to empower our partners across their entire business landscape. Spanning Operations, Marketing and Insights, our array of services offer flexibility and control - there is no one-size-fits-all solution to partnering with us. We also shared key business updates including impressive outcomes from partners adopting our Fulfilled by THE ICONIC (FBI) service, unveiling Phase 2 of our ICONIC brand platform refresh "Got You Looking", advancements to our tech infrastructure and AI improvements such as Multimodal Search, recent Partnership campaigns with Uber and Channel 7, as well as updates on our People & Planet Positive strategy. With our industry-leading technology and a disruptor-at-heart mentality, we are uniquely positioned to help our partners thrive in today's market. Thank you to everyone who joined us for the evening! Huge thanks to our partners Team Event Pty Ltd for bringing the event to life and Lucas Dawson for Photography and Videography

Following the successful launch of our Masterbrand reset in March 2024, we’re excited to roll out the second phase of our 'Got You Looking' campaign this week. The new assets and high impact media strategy, featuring delivery, trend and dress pillars are designed to capture attention and prompt a second glance—just like THE ICONIC itself. Keep an eye out for the multichannel campaign across Sydney and Melbourne over the coming weeks, featured across Video, High Impact Digital OOH, digital display, and contextual OOH. Huge thanks to all of our ICONITES and partners at Dentsu Creative and Love Media for bringing this vision to life! It takes a village. 

R U OK? Day is a timely reminder, but it’s a question we should be asking every day. Life happens daily, and so should our care for one another 💬💛 Our week was filled with various activities that created meaningful spaces for our ICONITES to connect - kicking off with a guest run coach, Elise Falloon, who led our ICONIC Run Club, followed by a refreshing Pilates in the Park session hosted by Bianca from Base Pilates, and wrapping up with morning tea sessions across our hubs. Let’s keep looking out for one another, today and every day!

As part of our Got You Looking After Yourself campaign, we recently hosted the incredible founders of SWIISH, Maha Corbett and Sally Obermeder, at THE ICONIC's Barangaroo office. Together, they inspired our ICONITES to pause, reflect and prioritise the importance of health and wellness, both personally and professionally in a workplace where we spend so much of our time. SWIISH, a leading Australian wellness brand, is dedicated to helping people live their most vibrant and authentic lives with a range of premium, Australian-made health products. And what's even better, it's available to shop on THE ICONIC, so head over to our site and get looking after yourself with SWIISH's great range of products! https://lnkd.in/gGGWP_Xr

Big news from THE ICONIC! We are thrilled to introduce greater flexibility with the freedom of 24/7 shopping and pick up for our customers through our latest integration of Australia Post Parcel Lockers and Australia Post Post Offices. The integration of these new choices provides our customers with greater convenience, ensuring a seamless check-out and delivery experience that fits their schedule. A special thank you to Australia Post for partnering with us to create a better way to shop! 📦✨

As an official partner of the 64th annual TV Week Logies, THE ICONIC was thrilled to roll out the red carpet for our lucky customer competition winners on Sunday. Our winners were gifted outfits from THE ICONIC and treated like stars at a luxurious QT Sydney suite, complete with glamourous makeup and hair by ghd and MAKE UP FOR EVER before they walked the red carpet themselves. The feedback from the guests was heartwarming. Here’s what they had to say: ⭐ " The service from THE ICONIC staff was impeccable and we were left with unforgettable memories of our night." ⭐ "A once-in-a-lifetime experience at the Logies truly is a dream come true." ⭐ "THE ICONIC went above and beyond, making our day truly unforgettable." Meanwhile, our Senior Designer Buyer, Lisa Bean, mingled with the celebs on the red carpet, asking favourite Aussie celebrities about their signature style, iconic dance moves, and what’s on their ICONIC wishlists. Thanks to our partners Seven Network and our agency Love Media for an incredible experience.

Last week, our CEO Jere Calmes had an insightful discussion with journalist Danielle Long from The Australian featured in her column, The Growth Agenda. They delved into various aspects of THE ICONIC, including the success of our recent brand campaign, "Got You Looking," AI and tech innovation and our strategic direction as a platform business. Don't miss the full article here: https://lnkd.in/grqNTasz