It's not too long to go, and MARKETECH APAC is set to debut its e-commerce marketing conference in Malaysia! 🇲🇾 This event brings together industry leaders, growth marketers, leading retailers and entrepreneurs to explore the latest trends, strategies, and technologies shaping the MY market. ⚡️ Pop by Booth 1 and say hello to Ben Moreau and Mario Leang, and chat about everything Customer Data & Experience Platform (#CDXP) 💬 Learn practical techniques from Ben in a panel discussion about 'The Post-Purchase Experience You’ve Been Missing' 🤘🏼 Unleash your inner Data Rockstar - connect with the team and grab some of our legendary merch Don't have a ticket? Use code [𝐋𝐄𝐗𝐄𝐑𝟐𝟎] and get 20% off your ticket while you still can -- https://lnkd.in/gBDmDRBk We can't wait to see you there! 👋🏼 #MarkeTechAPAC #eCommerceMarketing2024 #ecommerce #retail #retailinnovation #retailtech #marketing #martech #CDP #customerdata #customerinsights #customerexperience #datarockstar #lexer
Lexer
Technology, Information and Internet
Melbourne, Victoria 7,024 followers
Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.
About us
Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. ENHANCED CUSTOMER PROFILES > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS > Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences. > Identify and engage high value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers. EFFORTLESS AND EFFECTIVE TARGETING > Quickly activate audience segments in your digital channels with as little as 3-clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. MARKETER-FRIENDLY DASHBOARDS > Know how much every segment spends, on what products and when. > Understand where your sales are coming from and the impact of your marketing. > Identify growth opportunities in just a few clicks - no data science required. Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email. PERSONALIZED CUSTOMER CARE > Holistic view of each customer contains 1st party and social data > Fast, simple, and intuitive workflows > Centralized inbox > SLA & team reporting > Recommended responses
- Website
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https://lexer.io
External link for Lexer
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Social CRM, Lead Generation, Research, Marketing, Measurement, CDP, Customer Data Platform, CRM, Analytics, Business Intelligence, Digital Marketing, Data Integration, SaaS, Predictive Analytics, High Value Customers, Marketing Automation, Data Enrichment, Big Data, Data Analytics, and Unstructured Data
Products
Lexer
Customer Data Platforms (CDP)
Know your customer. Grow your business. Lexer collects, connects & enriches your customer data. Helping deliver marketing campaigns that drive sales. The Lexer Customer Data & Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. - Unification - Enrichment - Predictive analytics - Segmentation - Actionable insights - Audience activation - AI messaging - Customer service - Clienteling - Services, and more.
Locations
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Primary
86 Inkerman St
St Kilda
Melbourne, Victoria 3182, AU
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74-76 Campbell St
Surry Hills, New South Wales 2010, AU
Employees at Lexer
Updates
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🔥 Hot off the press - Compana Pet Brands collaboration Discover how Compana Pet Brands transformed its customer data strategy with Lexer's CDXP and 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, driving better insights and personalized campaigns! This partnership resulted in: 📈 A 14% increase in Customer Lifetime Value (CLV) 🛍️ A 22% reduction in one-time buyers 🚀 Engagement and revenue growth across their brands 💬 "Because of Lexer, we were able to easily identify we ℎad a low retention rate and could put resources beℎind improving tℎat and track tℎe success of our efforts in tℎe tool." - Marc Feller, VP of Digital & Ecommerce 👉🏼 Learn more about their success - read the full article: https://lnkd.in/gn28eSKC #retailinnovation #customerexperience #customerengagement #customerinsights #customerdata #CDP #CDXP
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📢 Calling all eCommerce and Retail brands in Malaysia Join our VP of SEA, Ben Moreau, at next week's MARKETECH APAC conference as he shares expertise and strategies in a panel discussion: The Post-Purchase Experience You’ve Been Missing. Discover insights on: 🚀 Boosting profitable growth and loyalty post-sale ✨ Valuing customers through engagement and brand experience 📈 Sustaining success beyond transactions ⚡ Keen to learn how Lexer's Customer Data & Experience Platform (CDXP) can elevate every customer interaction, not just post-purchase? Reach out to tee up a time with Ben. #MarkeTechAPAC #eCommerceMarketing2024 #ecommerce #retail #retailtech #marketing #martech #cdp #cdxp #customerdata #customerinsights #customerexperience
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This time tomorrow, rockbird media's RESA Philippines is kicking off! And this year, it is a carnival where retail and e-commerce leaders converge and set the landscape ablaze. 🔥 Here's where you'll find the Lexer crew: ⚡️ Drop by Kiosk G10, say hi to Ben Moreau and Mario Leang, and talk about everything CDXP, 1:1 customer experiences, customer data and more. 🚀 Hear Ben at tomorrow's breakout session at 11:30 am, where he'll uncover how to harness your customer data to drive retail success. 🍸 Unwind at an invite-only dinner with Dotdigital and 360&5 | Shopify Plus Agency to enjoy delectable food, honest conversations, and good vibes. 🤘🏼 Unleash your inner Data Rockstar and grab some legendary merch -- pop by for a chat, join our breakout sesh, or connect with the team. See you there! 👋🏼 #resa #customerdata #customerinsights #customerexperience #cdp #cdxp #retailinnovation #retailstrategy #retailtech #martech #retail #ecommerce #partnerships #lexer #datarockstar
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We're thrilled to be part of MARKETECH APAC's premier e-commerce marketing conference in Malaysia! 🇲🇾 Hear from industry leaders and digital experts for a day of innovation, collaboration, and inspiration. Experience keynotes, panel discussions, fireside chats, and networking sessions to stay ahead with cutting-edge trends and strategies. 🚀 No time to waste - register now! Use code [LEXER20] and get 20% off your ticket here 👉🏼 https://lnkd.in/gBDmDRBk #MarkeTechAPAC #eCommerceMarketing2024 #ecommerce #retail #marketing #martech #cdp #cdxp #customerdata #customerexperience
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Ready to boost your retail A-game? 💪🏼 Join Ben Moreau, VP of South East Asia at Lexer, next week at rockbird media's RESA Philippines as he reveals the fundamentals of leveraging customer data and how harnessing its power can transform your business and drive retail success! What's in store for you: ⚡️ Data Demystified - Learn how to make sense of fragmented customer data, turning insights into actionable strategies that drive results. 🪄 Personalization Magic - Discover the secrets to creating personalized experiences by utilizing customer data effectively. 🚀 Future-proof Your Strategy - Gain practical tips and innovative techniques to stay ahead of the curve. A learning session you don't want to miss to help retailers level up in a data-driven age. #resa #customerdata #customerinsights #customerexperience #cdp #cdxp #retailinnovation #retailstrategy #retailtech #martech
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Will you be in NYC on the 9th? Are you attending GROW NY Summer? 😍 ⚡️ Drop by Kiosk 27, where you'll find the crew - Casey Mulligan, Jenette Donovan and Elisha Reisser. Stop by, say hi and chat about everything #CDXP, 1:1 #customerexperiences, retail and marketing innovations, and more! Still don't have a ticket? 😳 It's FREE, get yours now - https://lnkd.in/gAFjqe4d See you there! 👋🏼 #GROW #GROWNY #GROWNYSummer #ecommerceNY #ecommerce #retail #retailconference #retailtech #retailinnovation #retailstrategy #CDP #customerdata #customerinsights #customerexperience
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We're about two weeks out from another rockbird media summit, and this time, our SEA team is headed to Manila for the RESA Philippines carnival! 🎡 Join Ben Moreau, VP of SEA, for the Day 1 breakout session as he reveals the fundamentals of leveraging the power of your customer data to drive retail success. 🛍️ ⚡ Interested in hearing how Lexer's Customer Data & Experience Platform (CDXP) can supercharge your #retailstrategy? Reach out to set up time with the team in Manila. #resa #customerdata #customerinsights #customerexperience #cdp #cdxp #retailinnovation #retailtechnology #marketingtechnology
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GROW NY Summer 2024 brings together top retail and e-commerce leaders, growth marketers and tech experts in a collaborative and creative space. We are excited to be part of the community! ✨ The event promises a day of human connection, real and honest conversations, valuable insights and practical lessons. 🚀 ⚡ Want to learn how Lexer's Customer Data & Experience Platform (CDXP) can help deliver exceptional customer experiences? Reach out to set up a time to chat with the team: US Account Executive Casey Mulligan and US Success Directors Jenette Donovan and Elisha Reisser will be attending. #GROW #GROWNY #GROWNYSummer #ecommerceNY #ecommerce #retail #retailconference #retailtech #retailinnovation #retailstrategy #CDP #CDXP #customerdata #customerinsights #customerexperience
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We're thrilled to be part of GROW NY Summer 2024! 🎉 This event is shaping up to be an incredible day of learning with top retail leaders and tech experts. Network with industry pros, gain invaluable insights and get inspired by the greatest minds in e-commerce. 📌 July 9, 2024 @ Center415 in midtown Manhattan 🔥 1000 growth people, 700 retail brands, 50 speakers, 30 sessions, 1 unmissable day Tickets are in high demand with limited remaining! Grab your FREE ticket now 👉🏼 https://lnkd.in/gAFjqe4d Casey Mulligan Jenette Donovan Elisha Reisser #GROWNY #GROWNYSUMMER #ecommerceNY #retailconference #retailtech #retailinnovation #CDP #CDXP #customerdata #customerexperience
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