Lexer

Lexer

Technology, Information and Internet

Melbourne, Victoria 6,984 followers

Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.

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About us

Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. ENHANCED CUSTOMER PROFILES > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS > Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences. > Identify and engage high value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers. EFFORTLESS AND EFFECTIVE TARGETING > Quickly activate audience segments in your digital channels with as little as 3-clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. MARKETER-FRIENDLY DASHBOARDS > Know how much every segment spends, on what products and when. > Understand where your sales are coming from and the impact of your marketing. > Identify growth opportunities in just a few clicks - no data science required. Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email. PERSONALIZED CUSTOMER CARE > Holistic view of each customer contains 1st party and social data > Fast, simple, and intuitive workflows > Centralized inbox > SLA & team reporting > Recommended responses

Website
https://lexer.io
Industry
Technology, Information and Internet
Company size
51-200 employees
Headquarters
Melbourne, Victoria
Type
Privately Held
Founded
2010
Specialties
Social CRM, Lead Generation, Research, Marketing, Measurement, CDP, Customer Data Platform, CRM, Analytics, Business Intelligence, Digital Marketing, Data Integration, SaaS, Predictive Analytics, High Value Customers, Marketing Automation, Data Enrichment, Big Data, Data Analytics, and Unstructured Data

Products

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Customer Data Platforms (CDP)

Know your customer. Grow your business. Lexer collects, connects & enriches your customer data. Helping deliver marketing campaigns that drive sales. The Lexer Customer Data & Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. - Unification - Enrichment - Predictive analytics - Segmentation - Actionable insights - Audience activation - AI messaging - Customer service - Clienteling - Services, and more.

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Funding

Lexer 3 total rounds

Last Round

Series B

US$ 26.3M

Investors

Blackbird Ventures King River Capital + 1 Other investor
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