Hoppr

🍩 We fill in those “doughnuts” in data to get a clearer, richer view of real audience engagement for brands. 🍩 Here's why: 📺 We know that small sample sizes miss the real measurement story 📺 The ability to see actual viewing habits creates more datapoints 📺 An audience moves frequently and seamless across channels and apps 📺 Following this audience journey shows the real engagement 📺 Data delivers certainty and ends the 'guesswork' about where an audience are 📺 Accessible insights that don't required a degree in statistics or a level of technical expertise ✅ And that's what we're all about... #audience #brandengagement #tvadvertising #ctv #advancedtv #datainsights #mediameasurement

In Daniel Ricciardo's words: "Mate, if I'm dreaming don't wake me up". Problem: ❔ How do you take advantage of this amazing ad for Australia's South West. ❔ Highlighting the fact that a trip to WA is only a 5+ hour flight from Singapore. ❔ And combining this with Daniel's way of promoting the destination perfectly through his road trip. Solution: ✅ You use the Hoppr platform to deliver a targeted TV ad campaign in Singapore that ties in with Formula 1 being in town for the Grand Prix. ✅ The campaign was specifically designed to capitalise on the period before, and during, the F1 weekend in Singapore. ✅ And it showcases Daniel on the largest screen in the home 📺 of the target audience using advanced TV data. ✅ The audience watching the ad can experience WA exactly the way Daniel sees it. Guaranteed. 📺 Isn't it time you discovered what the Hoppr platform can do for you and your brand... We'd love to tell you more. 😊 Thank you to all our partners who helped bring this work to Singapore: Magnite | Initiative | The Trade Desk | Tourism Western Australia. #hopprtv #tvadvertising #advancedtv #singaporegrandprix #AustraliasSouthWest

Amsterdam and IBC that's a wrap... 🎞 Thank you to everyone that we meet with and spoke to about Hoppr. 😊 Our to do list post-IBC is long and getting the final edit of the Hidden Champions video is near the top. Thanks Andreas Waltenspiel for turning our booth into a TV studio and our words into a story. 📺 #hopprtv #tvadvertising #audienceengagement #ibc2024 #thankyouamsterdam

We know that Hoppr might sound too good to be true, but it's not. Our platform is frictionless in how it integrates and operates across existing technology. Hoppr provides a solution for many of the current challenges facing the Pay TV and Telco industry: - Improved ARPU of existing customers - Increased CPM from current linear advertising - New revenue opportunities from premium TV advertising inventory - Zero capex requirement - The end of irrelevant and repetitive ads We're at IBC2024 and the team is ready to tell you more. Visit us in Hall 1, Balcony Suite 22. Book a meeting with the team here: https://hopprtv.com/ibc #ibc2024 #media #tvadvertising #hopprtv #ctv #advancedtv #broadcast #guaranteedview #guaranteedrevenue

📺 Thanks Andreas Waltenspiel. We think Hoppr has "a truly compelling proposition" too! 📺 The team will be at IBC - International Broadcasting Convention to tell you more about Hoppr and what we can do for you. 📺 Book a meeting slot here: https://hopprtv.com/ibc See you in Amsterdam! NL #ibc2024 #meettheteam #timetoconnect #ctv #tvadvertising #audienceengagement #guaranteedview #hopprtv

It's the countdown to IBC2024. We're ready... Are you? 2024 will be Hoppr's third year in a row at IBC - International Broadcasting Convention. Join us in Amsterdam to find out more about: • How the HopprTV platform improves the ARPU of existing customers for Pay TV and Telcos. • New revenue opportunities from moments that matter - premium TV advertising inventory that you didn't even know you have. • Why our behavioural data can increase your existing TV advertising revenue from unsold inventory. • How HopprTV helps you get to know your customers better and improves customers' experience through engagement and attention. • Curating an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. It’s about the right ad, played at the right time, and shown to the right audience. • Our global team from North America, Europe and APAC is ready to meet you at IBC2024 at balcony suite 22 in Hall 1. Book a meeting with the team here: https://hopprtv.com/ibc See you in Amsterdam! 🇳🇱 #IBC2024 #broadcast #media #tvadvertising #audienceinsights #hopprtv #ctv #advancedtv #totaltv

⬇ What Chris Singleton says: 📌 If you want to optimise your advertising strategy and ensure you're reaching every audience segment 📌 Hoppr can analyse your current ad buys and reveal where the untapped potential lies 📌 We can transform your approach to TV advertising in Singapore #hopprtv #ctv #atv #advertising #tvadvertising #singapore

🙌 We’re ready for IBC2024. It’s 3️⃣ weeks away today. And 3️⃣ is definitely the magic number, as it’ll be our 🥉 3rd year in a row at IBC - International Broadcasting Convention. 📺 The last 12 months have seen significant corporate developments at Hoppr, as our platform and our partnerships have expanded in ways we hadn’t thought possible at IBC2023. Join us in Amsterdam to find out more about: 📌 Our partnerships including those announced in 2024 (Magnite, Yahoo Advertising, KAON and MiQ ) 💰 How the HopprTV platform generates new revenue opportunities for our customers, as well as providing insights relevant to their own CX and brand 📺 Why our platform is the only option for advertisers to engage households on the largest screen in the house – the TV – without needing any assumptions or sampling to target the audience. 👀 How we use behavioural data driven research, and combine this with new ultra-premium TV inventory, to curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. It’s about the right ad, played at the right time, and shown to the right audience. ▶ Why these audience insights can also be applied to enhance your own customers’ experience, using our connected solution that delivers engagement and attention. 📍Our global team from North America, Europe and APAC is ready to meet you at IBC2024 at balcony suite 22 in Hall 1. Book a meeting with the team here: https://hopprtv.com/ibc See you in Amsterdam! 🇳🇱 #IBC2024 #broadcast #media #tvadvertising #audienceinsights #hopprtv #ctv #advancedtv #totaltv

⏱️We think it’s time to talk about quantum mechanics. 📢Let us walk you through our thinking: ✅ Digital advertising is largely driven by quantitative thought, as data is often deferred to as a ‘source of truth’. ✅ Yet, marketing and branding is inherently a qualitative process, which is why there are individuals who just 'get it' and can turn a retailer or consumer company around in a seemingly short period of time. 📺 The creative industries must adapt to machine learning, AI, and numerous other technological advances. But we believe it’s time to delve into quantum mechanics, where significant shifts will occur. 🌌 This is where extremely small particles can simultaneously exhibit multiple characteristics and influence things in duality across time and space. This is how we perceive quantum mechanics' relevance to our industry. 📶 Subtle forces are at play, because an audience doesn’t always behave as the machine or data predicts with absolute certainty. The uncertainty principle in quantum mechanics tells us that we cannot know both the position and momentum of a particle with precision at the same time. Similarly, in advertising, we must recognise that human behaviour cannot be predicted with 100% accuracy by data alone. 📺 Being able to detect these subtle shifts and cues as they occur is where Hoppr excels. Our platform helps advertisers and brands deliver the audience they want, rather than the one data alone suggests they should target. 👁️🗨️ Quantum mechanics isn’t as complex as it sounds. It’s about embracing the ability to see and consider all perspectives, even those that initially seem contradictory. 🙌 At Hoppr, we harness this principle to create more nuanced and effective advertising strategies. #hopprtv #advertising #tvadvertising #quantum #audience #ctv #connectedtv #advancedtv #behaviour #adtech

🔊 Another week, another exciting news announcement from Hoppr! 🙌 We announce our strategic partnership with KAON that will see the Hoppr platform being integrated into their set-top boxes (STBs). 📺 The seamless integration is a direct response to customer requests and designed to minimise disruption and maximise efficiency. 🤲 The innovative collaboration combines Hoppr's cutting-edge end-to-end ad solution with Kaon's expertise in STB device manufacturing. Offering PayTV customers unparalleled opportunities for revenue generation. 📺 As Joe Prusz, CEO of Hoppr, says: “It is only through our platform that advertisers can access the hard-to-reach audience who aren’t watching linear TV but use their set-top box to deliver their viewing choices." ✅ We echo the sentiments of Jeon Timothy, VP Sales at Kaon Group, who commented: "There are many synergies and we're excited to see where this collaborative and strategic partnership can take us." Link to our press release here: https://lnkd.in/eTY553Hk #partnership #hopprtv #settopbox #connectedtv #ctv #advancedtv #tvadvertising #advertising #audienceinsights #guaranteedview