Hogarth Australia

"How did I go from feeling like a kid at the adults' table to embracing my Gen Z-ness and building a career in it? It's simple: I realised that being young isn't a bug, it's a feature." Hogarth Australia's Content Strategy Director, Lilli Lo Russo talks entering the workforce as a Gen Z'er, and how integrating perspectives sets us up for better, more innovative, and more creative conversations. #creativeproduction #productionagency #contentexperience #productionstrategy #GenZ #impostersyndrome

The Originals is officially coming to AUS. We're offering our internship with a difference to Australian content creators of the future to put their big ideas to work with major brands like Woolworths Supermarkets, Vodafone & The Coca-Cola Company. You don’t need a CV to be in the running, just show us the engaging, attention-grabbing content you’re already making - that’s original.   Grow your skills through mentorship with experienced creatives who can boost your skills with access to the latest technology, from volumetric capture and virtual production to game-changing AI. Application is by proof of creativity. For more info and to be one of our Originals: https://lnkd.in/epFiNFmj Natalie Ramjee Orla M. Justin Ricketts Lilli Lo Russo, Barney Howells and Nick Dean #creativeproduction #wpp #internship #Hogarth #contentproduction #HogarthOriginals #contentcreators #noCVs #creativejobs #creativity

NEW UNCLE TOBYS TVC! I'm so proud to share our new UNCLE TOBYS TVC that went live on Sunday evening. Our TVC focuses on our delicious Quick Sachet range of Oats with the simple message that each Sachet has Goodness in Every Bite and is ready in just 90 seconds. Breakfast really can be tasty, convenient & healthy all in one! Working on this ad has been an exciting & speedy process and I've learnt a lot along the way. This TVC was made possible by a huge team collaborative effort across functions, with special mention to Michelle Katz Eva Tran Gwendolyn Jimenez Charlotte Campbell Ogilvy Australia Hogarth Australia Emily McDougall (to name a few). We hope you spot this on TV as you watch your favourite shows, & next time you're debating what to have for breakfast - grab an UNCLE TOBYS Quick Sachet. Goodness in Every Bite & Ready in 90 Seconds - it's a no brainer. Cereal Partners Worldwide (Nestlé & General Mills)

Some marketers pretend to know wear out doesn't exist. Then there's Cadbury, re-running 2022's Christmas ad. Watching it get more effective 👏 Only marketers get bored of great ads. The team at Cadbury's have gone with the same Christmas ad as they did in 2022. And guess what, it got more effective. More brand recognition. More positive emotions. More engagement. This is the power of a brand idea activated with advertising. This isn't just an idea that lives in an ad, it's in the real world. The brand is actually doing something. It's a campaign that lives and breathes. We've shown that being bold and sharing free samples like this dramatically boosts brand equity more than most ads can. We get so bored of campaigns after staring at them for months but our customers don't; they barely remember ads. They are ads. This takes guts and a proper understanding of effectiveness. Mondelēz International & VCCP possibly just made the smartest move of the year, showing the world how it's done. I've put both 2022 and 2023's full effectiveness reports in the comments for you to see HOW this ad got more effective. System1 tests every UK & US TV ad for emotion and brand recognition to create our world-famous effectiveness metrics. I share the best examples every day. Follow to keep up to date. Mondelēz International VCCP VCCP US VCCP Media Ollie #christmas #advertising #marketing

Hogarth Australia is delighted to be speaking at the WPP House at SXSW Sydney Sydney this week. Join us for “Open House: Hogarth: The Art of AI: Breathing Life into Tech-Driven Solutions Today” with Mikhail Tokarczyk, alongside Orrie Tzamouranis and Raphael Ruz on Wed 18th Oct 2023, 2:00 pm - 3:00 pm AEDT. The session explores how to design workflows, safeguard work, and breathe meaning into AI-driven solutions here and now. For more information on how to visit the WPP House, click here: https://lnkd.in/eH3iFMTN #WPPHouse #production #AIproduction #techsolutions