Hello Social

We are proud of the role we played in helping the brilliant team at FIFA produce the “biggest and best world cup of all time” - breaking digital, broadcast and ticketing records in a chapter that Australia will never forget. So how did we do it? Our in-house content studio of 14 creatives, art directors and editors produced over 400+ pieces of content; reaching and engaging millions across social, media and FIFA’s owned assets. We’ll take you through a digital showcase of our favourite #25 pieces from across our global broadcast partner social packages, ticket sales creative, digital fan guides and launch PR moments. Coming in at #19 we celebrate Brazilian legend Marta with her very own sequential vintage comic art animation. This was fully hand drawn and illustrated by our talented studio team. Whooooosh, goooooal and a legend is born 💛

Our Director of Media and Marketing Science, Daniel Hill, recently caught up with Mi3Australia to talk all things Pinterest. "Pinterest isn’t commonly on the media plan for brands until they’ve exhausted other channels, hindered by a lack of awareness, bespoke creative and misperceptions of how attention works against other social channels." In terms of truly understanding the impact Pinterest has in the media mix, Hill advises measuring back to brand and sales uplift studies, mix modelling and reading media holistically. In this vein, he welcomes Pinterest’s efforts to bring an attention lens to performance – with a caveat. Read more: https://lnkd.in/gYNwN6S7

Our MD Sam Kelly recently caught up with Greg Graham to chat all things Hello, positive influences and family. Sneak peek some of our latest work, his philosophy on diversity of thought and musings on how processes can make but also break a high-growth business. https://lnkd.in/gTPyggMp

On Monday 8 July, Hello Social went off the grid for our well earned annual 'Out of Office' event - a double pay self-development day. Our team of 50+ could design their own journey from experiences including surfing, pottery, TikTok creator workshop, cocktail making masterclass, "warm brew and stew" coffee catch-up, and a session with Happy Hour podcasters "Lucy & Nikki". A massive thanks to our team, clients and partners for another stellar Financial Year performance.

NEW WORK ALERT: Introducing the "Uber Eats Lab”. The five-part digital series sees us test a plethora of high-risk deliveries in a lab environment, with the ultimate conclusion being that you don’t really want absolutely anything. The outlandish deliveries featuring dragons, flying saucers, and tornadoes link back to everyday grocery items that are actually available on Uber Eats. Andy Morley Channa Goonasekara Adam Ledbury Holly Dover Julia Favotto Maddie Marovino Daniel Fryer Nicola Hanlon Charlotte Shackley Seamus McShane Cody Waters Sam Kelly Julien D.

Enjoy our new Lynx Fine Fragrance Collection campaign audio showcase. Finer than the finest fragrances and their exotic accents, endless abs and majestic animals. Featuring Gen Z + Y cult icon and Grammy nominated Australian producer, DJ Fisher, the creative pokes fun at fine fragrance advertising stereotypes by garishly dialling up the fineness beyond absurdity. Thanks to our partners Rob S. & Derek Allan from ZIGZAG Post. Close your eyes and enjoy the sweet nothings.

Introducing our new Lynx Fine Fragrance Collection campaign. Finer than the finest fragrances and their exotic accents, endless abs and majestic animals. Featuring Gen Z + Y cult icon and Grammy nominated Australian producer, DJ Fisher, the creative pokes fun at fine fragrance advertising stereotypes by garishly dialling up the fineness beyond absurdity. The hero film has already proved a massive hit, garnering over 2M organic views, 120K organic engagements and ~99% positive sentiment in 24 hours. A testament to our philosophy that "Weird Wins" - being bold, distinctive and salient is critical when talking to latest Gen shoppers. Look out for the campaign across TV, OOH, digital, audio and festivals around the country. A big thanks to all involved at Unilever, Hello, Mindshare and Forward plus our production partners. View the full campaign here https://lnkd.in/guCmB-JM

Very pleased to announce our new Executive Creative Director Daniel Fryer. Dan brings with him a wealth of experience in elevating brand narratives across both traditional and non-traditional platforms, where he’s been awarded at the highest level including Effies, One Show and AWARD, as well as winning a coveted Cannes Lions Titanium Grand Prix and D&AD Black Pencil. Says Sam Kelly, Managing Partner, Hello: “ With an ambition to compete with the very best creatively, it’s undoubtedly the right move for us. The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence. In addition to exceptional craft, it was important we found a creative leader with shared values: Hustle and Heart, For the Greater Good of the Team and Chase the GOAT. Dan’s not only a brilliant mind, he’s a brilliant partner.” Says Dan Fyer, Executive Creative Director, Hello: “With its diverse mix of talent and specialities, not to mention its impressive list of clients looking for different shaped ideas, Hello is an exciting place to be. I look forward to getting stuck in and growing the creative team (wink wink).” More on this exciting new here https://lnkd.in/gwnGBB_r

Hi <insert your name here>, Hello Social is out of the office tomorrow and will return Monday 8 July. During this period, we will have no access to email as we are enjoying our well-earned annual “double pay self-development day” - making space for what matters. Our sabbatical includes sessions on improving mind, body and soul, positive psychology, creative outlet and laughter as the best form of medicine. For immediate assistance please don’t contact me on my mobile. Best Regards, us.

Congratulations to our Managing Director, Sam Kelly, on being re-elected to AiMCO – Australian Influencer Marketing Council in the capacity of Deputy-Chair. Hello Social is a founding member of the peak industry body and has continued to invest in local creator economy development through contributions to the code of practice, development of the accreditation program and ongoing sponsorship of the awards program. Sam Kelly said "The creator economy is flourishing in Australia and as leaders in the space, its important Hello Social does our bit to ensure the industry has the trust, regulation and education required to underpin further growth. I look forward to continuing our important work with a refreshed and vibrant team. Congratulations to all those who have been elected".