Introducing Smart Holdout Groups, our patent-pending omnichannel measurement solution. Built to address the complexities in today’s traditional campaign measurement, Smart Holdout Groups allows marketers to understand full campaign impact without relying on cookies or IDs. The offering officially launches in the US today, with an industry-leading campaign from DC Office of Lottery and Gaming, Fuseideas, Taoti Creative and Blis. “We’re interested in understanding real business outcomes that move the needle for our brand beyond just proxy metrics,” said Jayre Reaves, Director of Marketing and Communications, DC Office of Lottery and Gaming. “Previously, there hasn’t been an offering that connects all of our campaign channels to provide holistic insight in a privacy-first way – until now.” Read more about our omnichannel measurement solution and our work with DC Lottery here: https://lnkd.in/gZznq7HX
Blis
Advertising Services
London, England 12,544 followers
A truly unique planning & buying platform. Deliver omnichannel campaigns with a single, unified audience
About us
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals. Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.
- Website
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http://www.blis.com
External link for Blis
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2004
- Specialties
- mobile media, proximity, location targeting, demographic targeting, innovation, real time bidding, real-world intelligence, Analytics, Attribution, Activation, and Transparency
Locations
Employees at Blis
Updates
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Welcome to Blis, Alyssia Jarvis! Alyssia recently joined the UK team as a Sales Executive based in Manchester.
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This time last week we welcomed clients and partners to our first ever Dive into Data event on the incredible rooftop at The Century Club. A huge thanks to everyone who attended and our partners at Mastercard, Virgin Media O2 and Circana for their fantastic contributions! The panel session was, of course, the highlight. Some great questions from the audience, many pearls of wisdom, and a handful of points for future debate - "The funnel is dead!". Alan Morrissey Andy Gillham James Ketteley Bronwyn Francis James Dunaj Carl Carter Sadie Teasdale Becky Martin
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We had a great day in Melbourne as part of the IMAA - Independent Media Agencies Australia Digi-Byte event, focused on educating the independent sector in the latest digital innovations. Our ANZ Head of Sales, Elias Psarologos joined the Ultimate Programmatic Chanel Panel for an in-depth discussion on the latest insights and trends in digital media. Thanks to our fellow panellists Anushka A., Jordan King, Laura Wall and Liam Hickey as well as Joe Frazer for moderating such an engaging panel.
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Say hello to Emil Berki! Emil recently joined the UK team as a Sales Executive based in London.
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We're thrilled to sponsor ADsterdam, the ultimate festival of creativity happening tomorrow, brought by Boomerang. Part of Publicis Groupe, Publicis Groupe NL and LePub. Join the event for a unique chance to network with industry leaders and explore groundbreaking talks on tech, entertainment, sports, design, fashion, art, and beyond. Reach out to Lucas Noordhoorn to secure your spot!
A big thanks to all of our wonderful partners who make #ADsterdam possible. Some tickets are still available. Check www.ADsterdamFestival.com for more info and see you this Friday! Amazonads Updates, Blis, Common Culture, CS Digital Media, FONK magazine, JCDecaux, Lukkien, MassiveMusic, No Waste Chair, Soundsright, Spotify, Talpa Network, Teads, VIA Nederland, YouTube
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Last Thursday, we had the pleasure of hosting our amazing clients at one of Amsterdam's hottest waterside venues, Strandzuid. A huge thanks to everyone who joined us – you brought the energy and #summerblis vibes, making it a truly memorable evening! ✨ Lucas Noordhoorn | Zach Gray | Thomas Sifrin | Irene Valiente Bastidas | Kaleigh Near | Krista Zeqirllari | Marisja van Nieuwkerk
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