ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Thailand's love affair with the pickup truck

Mitsubishi Motors' remodeled Triton went on sale in Thailand in the middle of November. (Photo by Ken Kobayashi)

BANGKOK -- Competition in Thailand's pickup truck market is intensifying.

     The country is also a key export base for these trucks, which might explain why Mitsubishi Motors makes its Triton pickup in Thailand and nowhere else.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more