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Amsterdam School of Communication Research / ASCoR ASCoR

Amsterdam School of Communication Research

ASCoR is the largest research institute of its kind in Europe and is among the largest worldwide.

ASCoR Researchers Zeph van Berlo and Hilde Voorveld Awarded Best Article for MADE Framework on Generative AI

At the annual conference of the American Academy of Advertising, the article "The MADE framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI " has received the Journal of ...

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Zeph van Berlo Receives Mary Alice Shaver Promising Professor Award

We congratulate ASCoR researcher Zeph van Berlo, who received the Mary Alice Shaver Promising Professor Award, at the annual conference of the American Academy of Advertising.

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Hilde Voorveld and Co-Authors Win Arnold Barban Most Impactful Article Award

The 2018 article from the Journal of Advertising, entitled, "Engagement with Social Media Advertising: Differentiating Role and Platform Type" authored by Hilde Voorveld, Guda van Noort, Daan Muntinga and Fred ...

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