It was AI that dominated conversations at the just concluded Adobe Summit in Las Vegas, which saw over 12,000 attendees, largely from the marketing community. The 23rd edition of the glitzy conference, which is all about digital experiences, saw Adobe talking about its vision and approach to agentic AI, and launching a whole new... read full story
"With all this explosive growth of content, there is a greater focus on bringing creativity and marketing closer together. Our goal is to help you create personalised content at scale across channels for mobile apps, social media, e-mail, as well as advertising."