After a brief respite on Wednesday, Apple's stock restarted its downward trajectory triggered by President Trump's accelerating tariff battle with China.
Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.
Instagram is a visual social media platform, the iPad has best screen for photos, yet it's taken the rollercoaster situation with TikTok for the Meta-owned company to start work on an iPadOS app.
Podcasts are wildly popular, and its easy to see why — from sports to true crime, comedy, news, and more, there seems to be one for nearly anything. Here's how to use Apple Podcasts and get the most out of your podcast experience.
Apple's iOS 18 update includes a Maps Library feature for all of your saved and pinned locations to live, making them easier to find later. Here's how to use it on your iPhone.
The Alti Play Desk Mat is a utility-oriented desk mat and charging system for your desk, although at a steep price.
watchOS 12 could see some visionOS-inspired design changes according to a new rumor, but the unreliable source also shares the unlikely possibility that Apple Intelligence will also come to the platform.
The Apple Watch has saved countless lives over the years, and a new Apple video explains how it helped rescue a man swept out to sea in Australia.
In a press gaggle, President Donald Trump said that some companies that have been hit the hardest by the blockbuster tariffs applied by the administration may get some relief — and nobody has been or will be hit harder than Apple.
After multiple painful days, Apple stock has finally enjoyed some recovery, finishing the day up after President Trump delivered a mixed message for the iPhone maker on the tariff situation.
Apple is shutting down its Northbrook Court store on April 26, and this time, it's not relocating — it's leaving for good.
The iPhone Fold should arrive in 2026, an analyst insists, but they're probably wrong about the iPad Fold arriving in the same year.
Owners of the iPhone 16e now have access to tools and instructions on how to repair their phone's display and other components — though you still need nerves of steel.
Apple's $500 billion investment in the United States may sound like a big deal. In reality, it's just a continuation of what it's done for quite a few years already with no notable expansion.
With a 104% tariff now in effect on Chinese-made iPhone models, Apple is bracing for higher costs — but instead of raising prices outright, it may make changes it hopes you may not see.
A quote from the CEO of Luxshare is firing up speculation that AirPods production will move to the US, but the scaffolding of the statement is too flimsy to hold the weight of the guesswork.
Apple's stock will face another tumultuous day as markets fear China's and the European Union's reciprocal tariff increases could get another Trump reaction.
Alongside its emergency importing of iPhones before tariffs hugely increased costs, Apple is now said to have also had Macs airlifted into the US.
Teenagers overwhelmingly continue to want their next smartphone to be an iPhone, a survey about the youth of America's spending habits reveals.
A new leak purporting to show an iPhone 17 Pro protective case, has backed up the continuing rumors that Apple has considerably redesigned the rear camera system.
The United States is now applying 104% import tariffs against goods imported from China, that will eventually make all Apple hardware dramatically more expensive.
Apple's iOS 18 software update brought plenty of new features, including to the Messages app. The addition of cool new text effects gives iPhone owners new ways to communicate and they're surprisingly easy to use.
Whether you're Apple TV+ curious or looking to return after a lapsed subscription, you can now get three months of Apple TV+ for $2.99 a month. Here's how to find out if you qualify, and how to get the deal.
President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.
President Donald Trump appearing to be more open to negotiations was initially enough to see Apple's shares rise fractionally overnight, only to see the fourth trading day since the tariff announcement deliver another big hit to the stock.
Apple's Mac sales are rising sharply just as Trump's tariffs guarantee that the the global PC market will have one of its most unpredictable years ever.
The Asahi Linux project is having trouble bringing the operating system to M4 Macs, with some chip changes making working with the latest Apple Silicon models a lot tougher.
Apple Arcade is set to see five new games roll out this May, including a new entry into the "What the" series and a new Lego endless racer.
Built with Thunderbolt connectivity and tuned for macOS, QNAP's latest network attached storage devices are tailor-made for multiple Final Cut editors and creative pros.
Earnings for what may be Apple's last quarter without massive tariffs, that saw releases of iPhone 16e, updated Macs, and new iPads will be announced on May 1, followed by a conference call.
Apple Vision Pro introduced new ways of controlling apps through gestures, but it appears that Apple wants to extend that to controlling any device it makes.
A questionably sourced report claims a new version of the Apple Vision Pro is in mass production now, with the new model supposedly going on sale within a year.
A social media post has gone viral with the claim that Apple will be releasing emojis of major pop stars as part of iOS 18.5. The only problem is, the prediction is complete crap.
Ahead of the markets opening on April 8, 2025, Apple stock has inched into positive territory after Trump's tariff announcement knocked the entire value of Visa or WalMart out of the company.
The European Union may finally decide whether Apple's App Store has breached the continent's Digital Markets Act rules, with the antitrust chief confirming a ruling could arrive within a few weeks.
Apple's messaging app Messages has adopted a new cross-platform messaging standard called RCS. Here's how to be sure you have it enabled on your iPhone, and what new features it gives you when messaging people on other platforms.
Jon Prosser has refined his iOS 19 leak concepts with more-rounded squircle icons, reflective elements, and more that bring it closer to Apple Vision Pro's visionOS.
The never-ending talk of tariffs has people rushing to buy the best iPhone that they can afford now before it becomes significantly more expensive.
While the chaos of tariffs will make things unpredictable for some time, the latest analyst guess-work about what an iPhone 16 Pro Max could cost comes in with a much smaller increase in price than previously estimated.
After a rush-job getting tons of iPhones to the US from India just before a trade deadline, Apple may be considering getting more of its US supply from the country to pay less in tariffs than it would if it imported the devices from China.
While markets fluctuated insanely on rumors, the third consecutive trading day after the blockbuster tariffs announcement has again ended very badly for Apple, with it seeing billions more bled off of valuation.
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