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Today’s Changemakers #3, Jan van ’t Hek: Integrating Worldwide Knowledge into Amsterdam's Circular Economy

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In Today’s Changemakers, we talk with pioneers in our network who are all, in their own way, shaping the city and region of the future. Our third guest in this series is Jan van ‘t Hek, project manager and consultant at Metabolic and member of Young on Board at Amsterdam Economic Board. Metabolic is a multidisciplinary organization and one of the leading companies worldwide in the field of the circular economy. Much of their research and work is widely shared, making them agenda-setting, a responsibility that Jan finds motivating.

Jan has been a member of Young on Board for two years because he felt the need to make an impact in the city, in addition to his work. He sought a group of people with diverse backgrounds and fields of work to broaden his perspective. “I also have an interest in political and administrative matters and how we are governed in the Netherlands and the region, and the dynamics at play. Getting a glimpse behind the scenes there is very educational.” Additionally, Jan is an ambassador for the foundation “Luister Eens”, which aims to normalize conversations about mental health issues.

From Baltimore to Glasgow to Amsterdam

Jan is currently working on various projects that he finds important due to their potential to bring about real change. However, he notes that it is often difficult to see how quickly these changes are happening and what actually comes of their advice at Metabolic. One of the projects he is currently working on is in Baltimore. Here, they are mapping out the major material flows in the city spatially and setting conditions and principles for a waste transfer facility (WTF). The goal of this project is to create local value for communities and reduce the proportion of residual waste.

“There is a very strong community feeling in Baltimore. So we are looking at how we can strengthen this community with a WTF. We map out the major flows and assess their value, and how the local communities can benefit from them. It not only helps to return the value of those raw materials but also creates jobs.” The ultimate goal is to create a plan and a vision for how this facility can be realized. Jan hopes that this project, which is now close to implementation, will actually be carried out, although many governments are still reluctant to take concrete steps.

In addition, Jan is working on a study for Glasgow, where they have mapped out the demand for wood in the built environment, including the origin and sustainability of that wood. Glasgow wants to focus more on timber construction in the coming years, especially for high-rise buildings. The results of this study are being used to establish key guidelines for material selection and design principles for wood in the early stages of a construction development.

The insights Jan and his team gain in other cities are also applied to make an impact in Amsterdam. “At Metabolic, we have a strategic partnership with the City of Amsterdam. This allows us to avoid having to conduct separate research projects each time. We provide both requested advice on current themes and unsolicited advice, sharing insights based on what we see elsewhere with Amsterdam. This gives us the opportunity to put issues on the agenda that would normally not come up, despite the political colors and lengthy processes.”

Young Changemakers

Jan emphasizes the importance of people from his generation stepping into positions where decisions can be made. “For my generation, it’s quite clear that the current system doesn’t work for us.” This becomes evident in the struggle to find housing and the constant movement from one crisis to another, with no clear outlook for improvement. As a result, a generation has grown up with uncertainty on many fronts. “I think a strength of this generation is that they no longer believe in the idea that everything is manageable. We have to work with what we have, and I think we’re very aware of the scarcity of many resources.”

At the same time, he highlights the importance of intergenerational knowledge exchange, especially in the field of the circular economy. “It’s a hypercomplex challenge. It’s about bringing about large-scale behavioral change. On an individual level, you want to ensure that people feel involved, but at the same time, it’s also crucial that governments and large organizations take the lead. This involves resource use, environmental impact, poor working conditions, and child labor. I don’t think we can hold individuals responsible for this. Some people simply aren’t in a position to choose sustainable options due to socioeconomic circumstances.”

What Moves Jan?

Jan easily recalls a specific moment that marked a turning point in his career: “I was raised with the importance of a sustainable world. Sometime in 2015, I saw the “Tegenlicht” episode about the end of ownership, with Thomas Rau. I was so inspired by that story that I fully immersed myself in the circular economy. That was a clear starting point and something I still refer to.”

Jan finds a good balance between work and private life important, despite the challenges and versatility of his roles at Metabolic and Young on Board. “I generally find it fairly easy to switch between work and private life. But I always try to get enough exercise, and I love cooking—and I have a boat. Being on the water is the easiest way to disconnect. The pace is simply much slower.”

How Does the Future Move?

We concluded the interview with the following two questions.

What is your dream scenario for the future of the Amsterdam Metropolitan Area?

“I don't have a very clear dream scenario, but I hope that the (inter)national political developments will not affect our region. I hope that the Amsterdam Metropolitan Area can position itself as a progressive region with its eyes on the future and a focus on people and nature. Where value is not only expressed in financial terms but also attributed to nature, community spirit, and (mental) well-being.”

How do you see your role in this scenario?

“I stand firmly for what I believe in, both in my work and in my role at Young on Board. I have also thought about becoming politically active, maybe that will happen later. I don't know if I can bring about the change I want, but I will do my best in both my work and personal life to contribute to a sustainable future. I'll see what roles come with that.”

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Amsterdam Smart City wordt Amsterdam InChange en dit is waarom

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[for English, scroll down]

Al 15 jaar zetten we als Amsterdam Smart City netwerk innovatie en digitalisering in voor betere straten, buurten en steden. We groeiden uit van het realiseren van energieprojecten, naar aanjagers op het gebied van digitalisering, naar een open innovatieplatform gericht op sociale innovatie. Altijd met de mens centraal. En we blijven groeien en ontwikkelen. Innovatie en digitalisering (lees ‘Smart’) zitten nog steeds in onze kern, maar de aandacht is verschoven naar hoe we de complexe maatschappelijke opgaven samen kunnen aanpakken, hoe iedereen hiervan kan profiteren en hoe we dit duurzaam en toekomstbestendig kunnen doen. En daar past een nieuwe naam bij. Een naam die beter aansluit bij wat we al doen en waar we naartoe onderweg zijn. We nodigen je uit om met ons mee te doen, op weg naar een duurzame toekomst voor iedereen.

Waarom Amsterdam InChange?

InChange staat voor dynamiek, verschuiving en transformatie vanuit creatief denken. Het impliceert dat innovatie niet alleen gaat over nieuwe ideeën, maar ook over betekenisvolle veranderingen die gemeenschappen, bedrijven, individuen en de samenleving beïnvloeden.

‘In’ geeft aan dat innovatie momentum heeft; het is gaande, we zijn aan de slag! Het zegt ook dat het een gezamenlijke inspanning is, we hebben elkaar nodig. Het benadrukt dat elke belanghebbende, van de kleinste start-ups tot de grootste bedrijven, een cruciale rol speelt in deze transformatie.

‘Change’ versterkt het beoogde doel en resultaat van waar we met elkaar aan werken. Het gaat niet om innovatie omwille van innovatie, maar om innovatie gericht op tastbare, betekenisvolle veranderingen. Daarmee staat Amsterdam InChange voor een netwerk dat zich inzet om zichtbare en betekenisvolle verandering teweeg te brengen. En zo samen te leren hoe het anders kan.

De komende tijd zullen er dus dingen gaan veranderen: een nieuwe naam, een nieuw logo, nieuwe kleuren en een website die er anders uitziet. Deze verandering gaat stap voor stap. Graag nemen we je mee in dit proces, want Amsterdam Smart City is InChange.

Online Community

Wat betekent dit voor jou? Voor de online community verandert er voorlopig nog niet veel. We zullen later dit jaar communiceren onder de naam Amsterdam InChange. Echter, je behoudt gewoon je account en je kunt het platform blijven gebruiken zoals je dat gewend bent.

Mocht je verdere vragen hebben over onze rebranding en online community, neem gerust contact op met ons team via info@amsterdamsmartcity.com (gaat natuurlijk ook veranderen).

Vanaf 12 september gaan we officieel door met onze nieuwe naam.

Amsterdam Smart City becomes Amsterdam InChange and this is why.

For 15 years, the Amsterdam Smart City network has been using innovation and digitalization to create better streets, neighborhoods, and cities. We grew from realizing energy projects to becoming leaders in digitalization, and now to an open innovation platform focused on social innovation. Always with people at the center. And we continue to grow and develop. Innovation and digitalization (read 'Smart') are still at our core, but the focus has shifted to how we can tackle complex societal challenges together, how everyone can benefit, and how we can do this sustainably and future-proof. This calls for a new name, one that better aligns with what we already do and where we are headed. We invite you to join us on the journey towards a sustainable future for all.

Why Amsterdam InChange?

InChange stands for dynamism, shift, and transformation through creative thinking. It implies that innovation is not just about new ideas, but also about meaningful changes that affect communities, businesses, individuals, and society.

‘In’ signifies that innovation has momentum; it is ongoing, we are taking action! It also suggests that it is a collective effort; we need each other. It emphasizes that every stakeholder, from the smallest start-ups to the largest companies, plays a crucial role in this transformation.

‘Change’ reinforces the intended goal and outcome of what we are working on together. It is not about innovation for the sake of innovation, but about innovation aimed at tangible, meaningful changes. Thus, Amsterdam InChange represents a network committed to bringing about visible and meaningful change. And so, together, we learn how things can be done differently.

In the coming period, things will change: a new name, a new logo, new colors, and a different-looking website. This change will happen step by step. Moreover, you can expect from us what you are used to. We are pleased to take you along in this process because Amsterdam Smart City is InChange.

Online Community

What does this mean for you? For now, not much. We will communicate under the name Amsterdam InChange later this year. However, for the online community, not much will change for the time being. You will keep your account and can continue to use the platform as you are accustomed to.

If you have any further questions about our rebranding and online community, please feel free to contact our team via info@amsterdamsmartcity.com (will change ofcourse).

Starting from September 12th, we will officially continue under our new name.

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Highlight from Pelle Menke, Communications and Programme officer Mobility at Amsterdam Smart City, posted

De Interdisciplinaire Afstudeerkring - Mobiliteitsrechtvaardigheid. HvA x PNH x ASC

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ENGLISH BELOW

Gedurende de eerste helft van 2024 werkten we samen met vier studenten van de Hogeschool van Amsterdam (HvA) op het thema Mobiliteitsrechtvaardigheid. Samen met de provincie Noord-Holland waren we als opdrachtgevers onderdeel van een primeur: De eerste interdisciplinaire afstudeerkring van de Hogeschool van Amsterdam. De afstudeerders kwamen vanuit verschillende opleidingen. De groep van vier bestond uit twee Bestuurskunde studenten (Jade Salomons en Timo van Elst), een student Toegepaste Psychologie (Jackie Ippel), en een student Communicatie en Multimedia Design (Merel Thuis).

De HvA wilt haar studenten al vroeg bekend maken met interdisciplinair samenwerken en onderzoeken. Een domein-overstijgend en complex vraagstuk als Mobiliteitsrechtvaardigheid, wat al langere tijd binnen het Amsterdam Smart City netwerk wordt behandeld, bleek een mooi onderwerp voor hun eerste afstudeerkring. Voor zowel de HvA en de opdrachtgevers was er veel nieuw aan dit project en waren er veel onzekerheden, maar vanuit onze waarde ‘leren door te doen’ gingen we samen aan de slag!  
 
Resultaten
Na een kick-off met de leden van de Mobiliteitsrechtvaardigheid werkgroep en verkennende interviews met specialisten van Provincie Noord-Holland vormden de studenten concrete onderzoeksvragen. Na een brede introductie en vraagstelling hebben de studenten een deelonderwerp eigen gemaakt en hun afstudeeropdracht daarop ingericht. Bij deze licht ik kort toe wat de verschillende onderwerpen en resultaten waren. Bij vervolgvragen kunnen jullie mij of Bas Gerbrandy (PNH) een berichtje sturen.

- Timo keek naar het grotere plaatje en bestudeerde hoe het mobiliteitsbeleid in Noord-Holland nu is ingericht, met name met betrekking tot Mobiliteitsarmoede. Ook keek hij hoe participatiemethoden hier nu een rol in had. Hij schreef een advies waarin hij bijvoorbeeld pleit voor het installeren van participatie experts per domein/sector, in plaats van het als een apart team beschouwen.

- Jackie verdiepte zich nog meer in hoe ambtenaren zich verhouden tot de doelgroep die mobiliteitsarmoede kan ervaren. Zij onderzocht de bereidheid van ambtenaren om in gesprek te gaan met de doelgroep. Een belangrijk onderdeel wat velen nog een spannend idee vinden. Ook hielp Jackie mee met Jade’s focusgroep en kwalitatieve onderzoek.

- Jade ging namelijk het veld in. Ze sprak ouderen in Purmerend over hun reiservaringen en wat voor belemmeringen ze ervaren. Haar onderzoek bewees hoe belangrijk dit onderdeel is. Ze lichtten bijvoorbeeld uit dat ouderenvervoer goed geregeld is, maar dat ze angstig kunnen zijn tijdens hun reisbewegingen. Slechte kwaliteit van voetpaden en het snelle optrekken van een bus is waar ze het veel over wilden hebben.

- Ten slotte ging Merel aan de slag met een multidevice ontwerp. Ze creëerde een tool waarmee belevingen van inwoners op persoonlijk niveau uitgevraagd kunnen worden. Vervolgens wordt hierin inzichtelijk en tastbaar gemaakt wat beleidsrisico’s en -kansen zijn voor de sector Mobiliteit van de provincie. Het dient zo als gesprekstool en brug tussen de persoonlijke ervaringen van inwoners en de abstractere en strategische niveau van de beleidsmedewerkers.   
 
Interdisciplinair en organisatie-overstijgend samenwerken
Het is een intensieve periode geweest waarin we het de studenten, en hun afstudeerbegeleiders, niet altijd makkelijk hebben gemaakt. Het project stelde namelijk bloot hoe de afstudeertrajecten en -eisen verschillen per studie en faculteit binnen de HvA. De studenten en docenten gingen hier uiteindelijk soepel mee om, maar dit was zeker wennen voor ze tijdens de start van de afstudeerkring. Ook voor de opdrachtgevers en begeleiders was het een leerproces waarin we samen in een iteratief proces onze werkwijze en opdrachten moesten aanpassen.

Bij veel van de vraagstukken die langskomen in het Amsterdam Smart City netwerk gaat het over het belang van domein overstijgend werken en hoe veel moeite grote (overheids)organisaties hier mee hebben. Juist daarom kijken we tevreden en trots terug op dit proces. Op deze manier hebben we de studenten voor de start van hun carrière al laten kennismaken met het samenwerken op maatschappelijke vraagstukken, met anderen, die vanuit hun eigen expertise, achtergrond en creativiteit naar problemen en oplossingen kijken.   
 
Hogeschool van Amsterdam is op zoek naar een nieuw vraagstuk!
Ook komend jaar (start 2025) gaan we weer met veel enthousiasme aan de slag met een vraagstuk voor een nieuwe lichting afstudeerders. Om het onderwerp verder te brengen en om samen nog meer te leren over interdisciplinair samenwerken aan maatschappelijke vraagstukken. Samen met de HvA zijn we daarom op zoek naar een nieuw maatschappelijk vraagstuk voor de volgende groep afstudeerders. We zijn op zoek naar een onderwerp, maar ook een organisatie die, in combinatie met een ASC collega, als mede-opdrachtgever en begeleider zal optreden. Dit kan uiteraard in samenwerking met andere ASC partners.

Het onderwerp zal eind september bekend moeten zijn. In de weken die daarop volgen, zal de (groeps)opdracht gefinetuned worden en start de werving van geschikte studenten die in 2025 afstuderen.

Voor meer informatie kun je contact opnemen met Marije Poel ([email protected]), Nora Rodenburg ([email protected]) of mij ([email protected])  
 
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ENGLISH:
 
During the first half of 2024, we collaborated with four students from the Amsterdam University of Applied Sciences (HvA) on the theme of Mobility Justice. Together with the Province of North Holland, we had the privilege of being part of a pioneering project: the first interdisciplinary graduation circle at the HvA. The graduates came from different programmes, and the group of four included two Public Administration students (Jade Salomons and Timo van Elst), a student Applied Psychology (Jackie Ippel), and a Communication and Multimedia Design student (Merel Thuis).

The HvA aims to familiarise its students early on with interdisciplinary collaboration and research. A complex, cross-domain issue like Mobility Justice, which has been a topic of focus within the Amsterdam Smart City network for some time (LINK), proved to be an excellent subject for their first graduation circle. For both the HvA and the commissioners of the topic, this project was new and presented many uncertainties, but driven by our value of ‘learning by doing,’ we embarked on this journey together!

Results
Following a kick-off with members of the Mobility Justice working group and exploratory interviews with specialists from the Province of North Holland, the students began to formulate concrete research questions. After a broad introduction and question formulation, each student chose a specific sub-topic to focus on for their graduation project. Below, I briefly outline the different topics and results. For further questions, feel free to contact me or Bas Gerbrandy (PNH, bas.gerbrandy@noord-holland.nl).

- Timo looked at the bigger picture, studying how mobility policy is currently structured in North Holland, particularly concerning Mobility Poverty. He also examined the role of participation methods in this context. In his advisory report, he advocates, for example, the installation of participation experts per domain/sector, rather than considering it as a separate team.

- Jackie delved deeper into how civil servants relate to the target group that may experience mobility poverty. She investigated the willingness of civil servants to engage in dialogue with this group, an essential aspect that many still find daunting. Jackie also assisted with Jade's focus group and qualitative research.

- Jade took to the field, speaking with the elderly in Purmerend about their travel experiences and the barriers they face. Her research highlighted the importance of this issue. For instance, she found that while transport services for the elderly are well-organised, they often feel anxious during their journeys. Poor pavement conditions and the sudden acceleration of buses were frequent topics of concern.

- Finally, Merel worked on a multi-device design. She created a tool that can be used to gather personal experiences from residents. This tool then makes the policy risks and opportunities for the Mobility sector in the province more visible and tangible. It serves as a discussion tool and a bridge between the personal experiences of residents and the more abstract, strategic level of policy officers.

Interdisciplinary and Cross-Organisational Collaboration
It has been an intensive period in which we didn’t always make it easy for the students and their graduation supervisors. The project revealed how graduation trajectories and requirements vary across programmes and faculties within the HvA. The students and lecturers eventually handled this smoothly, but it was certainly an adjustment for them at the start of the graduation circle. It was also a learning process for the supervisors, where we had to iteratively adapt our working methods and assignments together.

Many of the issues that arise in the Amsterdam Smart City network relate to the importance of cross-domain collaboration and the difficulties that large (government) organisations often face with this. That’s why we look back on this process with satisfaction and pride. We have introduced the students to the practice of working on social issues, with others who bring their own expertise, background, and creativity to the table, before the start of their careers.

Amsterdam University of Applied Sciences is Looking for a New Topic!
Next year (start of 2025), we will again enthusiastically tackle a new topic with a fresh group of graduates, to further advance the subject and learn even more about interdisciplinary collaboration on social issues. Together with the HvA, we are therefore looking for a new social issue for the next group of graduates. We are searching for a topic, as well as an organisation that, in combination with an ASC colleague, will act as a co-client and supervisor. This can, of course, be in collaboration with other ASC partners.

The topic should be finalised by the end of September. In the weeks after, the (group) assignment will be fine-tuned, and the recruitment of suitable students graduating in 2025 will begin.

For more information, you can contact Marije Poel (m.h.poel@hva.nl), Nora Rodenburg (n.m.rodenburg@hva.nl), or me (pelle@amsterdamsmartcity.com).

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An-Sofie Vandecruys, Head of Communications & Marketing at Pakhuis de Zwijger, posted

Urban AI & Digitalisation

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In the new and final Designing Cities For All: RE-generation series City Games in the Age of Urban AI DCFA fellow Ekim Tan, director of Games For Cities and founder of Play The City , explores the role of city games in the era of artificial intelligence. The first episode of City Games in the Age of Urban AI series, Digitalization, with DCFA Fellow Ekim Tan, delves into the dynamic intersection of digitalization, artificial intelligence, and urban games. We will explore how AI is transforming urban environments and the possible effects of AI on digitized and non-digitized communities. How can city games and AI foster deeper connections within increasingly digitized communities and affect collaboration in urban decisions?

Sign up for free now via the link below!

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An-Sofie Vandecruys, Head of Communications & Marketing at Pakhuis de Zwijger, posted

Nederlandse Waterwerken Wereldwijd

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Nederland is een waterland. Al eeuwenlang weten Nederlanders hoe ze zich tegen water moeten beschermen. In Nederlandse Waterwerken Wereldwijd gaat architectuur- en landschapsfotograaf Luuk Kramer op reis om waterwerken van Nederlandse ingenieurs over heel de wereld te documenteren, van de zestiende eeuw tot nu. Van polders in Polen tot dijken en dammen in Japan, van kanalen in Brazilië tot een sluisje in Suriname. Op 12 september bespreken we Luuk Kramer zijn boek Nederlandse Waterwerken Wereldwijd. Daarna gaan we met verschillende gasten in gesprek over de invloed die Nederlanders internationaal hebben op de omgang met water.

Reserveer nu je gratis plek via onze website!

An-Sofie Vandecruys's picture Meet-up on Sep 12th

This online community is established by Amsterdam Smart City, a network consisting of 27 public and private partners that are convinced that necessary changes for the Metropolitan Area Amsterdam can only be achieved through collaboration. At Amsterdam Smart City, we are committed to use smart technologies in a responsible way to help solve urban challenges. We bring our partners together and facilitate collaboration concrete issues within the following themes: energy, mobility, circularity and digitisation.

Get to know us