Fatma Hassan

Did You Know? 41% of consumers in the MENA region make purchasing decisions based on social media recommendations. The power of social media marketing in the MENA region cannot be ignored. Is your social media strategy effective in reaching your target audience? #SocialMediaMarketing #MENAInsights 

٧

AI in Digital Marketing: The MENA Perspective The MENA region is rapidly embracing AI in digital marketing, and it's changing the game. Here's what I'm seeing: Localization at Scale: AI is helping brands navigate the linguistic diversity of MENA, providing accurate translations and culturally relevant content across Arabic dialects. Ramadan Marketing Revolution: AI-powered tools are optimizing ad delivery during peak Ramadan hours, ensuring brands capture attention at the right moments. Influencer Marketing 2.0: AI is identifying micro-influencers who resonate with local audiences, maximizing impact for niche markets across the region. Personalization for Privacy: With stricter data regulations in some MENA countries, AI is enabling personalized experiences while respecting privacy norms. E-commerce Boom Support: AI chatbots are bridging the gap in customer service, especially crucial as e-commerce surges in the region. Social Media Insights: AI tools are decoding social media trends unique to MENA, helping brands tap into local conversations. Cross-Border Marketing: For brands expanding across MENA, AI is providing invaluable insights into market-specific consumer behaviors. The potential is enormous, but adoption varies across the region. Where does your company stand in leveraging AI for MENA markets? Let's discuss: What challenges or opportunities are you seeing with AI in MENA digital marketing? #AIMarketing #MENAdigital #MarTech #DigitalTransformation

١

To leave a trace today is like building a civilization, so everything should starts from the creative writing that stands to strong strategy, and that's exactly what IPSUM writers do every second. #IPSUM #Marketing #Branding #SaudiMarketingAgency

٢

Reach your audience when they're most engaged, whether they’re on the road, exploring new places, or commuting! We provide strategically planned #OOH advertising that helps you connect with your audience's key moments. Reach out to us for more details! #TalonMENA #Audience #Strategy

٧

A new section is now available on The Streaming Lab plaftorm: "Graphic Insights", a new way to decode the future of Streaming in MENA! Read here: https://lnkd.in/d_etSDPj

١

١ تعليق واحد

Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity. The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions International Festival of Creativity and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report. #Cannes #CannesLions #WARC #Creativity #CreativeEffectiveness

٤

Search Engine Marketing (SEM) with Arabic ad copies targeting relevant keywords in the Arabic language can indeed be highly effective for reaching audiences in the Middle East. Here's why: 1. Cultural Relevance: Using Arabic ad copies helps businesses connect more authentically with Arabic-speaking audiences. It shows respect for the local culture and language, which can build trust and increase engagement. 2. Targeted Keywords: Targeting keywords in Arabic ensures that the ads are shown to users who are searching in Arabic, capturing a market that may not be as competitive as English keywords. This can lead to lower costs per click (CPC) and higher quality scores on platforms like Google Ads. 3. High-Quality Leads: By focusing on specific, relevant keywords in Arabic, businesses can attract highly qualified leads who are more likely to be interested in their products or services. This targeting can increase conversion rates and reduce wasted ad spend. 4. Market Penetration: The Middle East has a large and growing population of internet users, many of whom prefer to search and interact online in Arabic. SEM with Arabic ad copies can help businesses penetrate this market more effectively. 5. Lower Competition: In some industries, there might be less competition for Arabic keywords compared to English ones. This can result in more visibility and a better return on investment (ROI) for advertisers who optimize their campaigns in Arabic. Overall, using Arabic ad copies in SEM is a strategic approach for businesses looking to engage with the Middle Eastern market, providing a localized experience that resonates with the target audience and drives high-quality traffic. https://lnkd.in/dmSKB_Cg

١

🌟 The Authentic Impact of #Arabic_Copywriting 🌟 Arabic copywriting is more than just putting words together—it's about connecting with people through language and culture. With Arabic being so rich in meaning, it's important to choose the right words and phrases that resonate with the local audience. Whether you're targeting the #Gulf, #Levant, or #North_Africa, adapting your message to fit the culture and dialect makes all the difference. Great Arabic copywriting isn't just translation—it's about telling a story that speaks directly to the heart of the reader. #ArabicCopywriting #Marketing #Localization #ContentWriting

٥

Strategic storytelling: elevating PR campaigns in the Middle East We learn about storytelling from a very young age, and whether it's a bedtime story or a real event narrated by someone who lived it, it transcends mere communication and transports us to a different reality. In the professional world storytelling forges connections, evokes emotions, and builds lasting relationships – especially in the PR landscape. One of the most compelling aspects of storytelling is its ability to humanise brands. By weaving narratives that resonate with the audience’s values and experiences, brands can create a sense of relatability and trust. Campaigns highlighting personal stories of resilience or community support can deeply connect with the UAE’s diverse population, encouraging a sense of unity and shared purpose. That said, understanding the cultural nuances of the Middle East is crucial in crafting these narratives. The UAE is a melting pot of cultures, and each community brings its own unique perspectives and traditions. By incorporating these elements into our stories, we not only show respect for our audience’s heritage but also create more impactful and memorable campaigns. According to a report by Campaign Middle East, emphasising themes of family, community, and tradition can resonate strongly with local audiences as these values are deeply ingrained in the regional culture. But storytelling in PR is not just about telling a tale, it’s about creating an experience. Relatable storylines and emotional appeal are key components that make a narrative compelling. Let's go back to the power of storytelling in PR. When audiences feel a personal connection to a brand’s story, they are more likely to become loyal customers and advocates. This is particularly important in the UAE, where word of mouth and community recommendations play a significant role in consumer behaviour. PR is all about building brand loyalty and advocacy while creating a strong reputation in the public eye. Through storytelling, brands can connect with clients on a deeper level and make them feel seen instead of sold to. Once this connection happens, trust will naturally follow. I strongly believe storytelling needs to be in the toolbox of Middle Eastern PR companies, regardless of the industries they cater to. From creating meaningful connections to representing cultural diversity, it has proven to be an effective (and even fun) way to engage audiences on a deeper level. 

١٣

My key purpose as a Conversion copywriter with 4 years experience in the industry is to generate results for the business through the strategically focused customer journey from the first Buyer persona to the Crafting copy and access to action using all of my Conversion copywriting skills.

٤

Your brand strategy is the storytelling genius behind your brand. Discover how to create a unique identity that sets you apart from the competition. 👉 Read More: printsouq.ae #BrandStrategy #BrandIdentity #Storytelling

١

I have created a tool that contains all the influencers in the Middle East and a way to communicate with them directly. The same tool contains all the statistics of influencers, the percentage of influence, and the best-selling ads. The extent of their influence on society and the type of content they provide. And on all social media platforms. The loyalty rate was also calculated and the advertising price was also calculated. I also began to see the interest of some companies in microinfluencers. So I will make a tool that includes many of them. I will publish the tool and send it to several companies to facilitate the communication process between influencers in the Middle East and foreign companies directly.

٦

٣ تعليق

In its new InfluAnswer Arabia report, Weber Shandwick MENAT shares insights related to topics on the minds of MENA’s content creators and how brands can build closer relationships with them. #influencer #marketing #insights

٢٠