EssenceMediacom MENA

Kim Mascarenhas, our Head of Strategic Insights, gave a dynamic and engaging talk at  Athar Festival sharing the many ways brands can breakthrough in the new communications economy with the concept of 'Jugaad'.    Kim spoke on transforming obstacles into opportunities through creativity, gave real world examples from one of our global clients, and shared tangible tactics that brands can use highlighting how limitations often lead to innovation. #groupm #groupmmena #nextera #atharfestival #creativemarketing #marketinginnovation #digitalmarketingstrategy #marketingstrategy

“Gamers consume content very differently than other audiences - since playing video games is an immersive experience, a gamer’s level of engagement is extremely high in comparison to social media and other ad platforms.” Youssef Raad, Gaming Lead at GroupM MENA took to the stage at Athar Festival to explore how to engage with gamers, choose the most suitable gaming platform and measure ROI. He was joined by the infamous Thamer AlDairem ( Xzit Thamer ), aka Xzit, Gamer Influencer with over one million worldwide followers, Helmi Abdalhadi, House of Gaming Director at Serviceplan Group Middle East and James Dutton, FCIM, Chief Product Officer. Youssef shared cutting-edge examples of activations created in Saudi by Wavemaker MENA and Perfetti Van Melle and emphasized the value of connecting with the gaming community as a brand. #groupm #groupmmena #nextera #gaming #atharfestival #gaminginnovation #gaminginmena

Kim Mascarenhas, Head of Strategic Insights, will be on stage at the upcoming Athar Festival sharing how brands can breakthrough in the new communications economy with the concept of 'Jugaad'.    Kim will be exploring how creativity can transform obstacles into opportunities, sharing tangible actions and tactics your brand can employ, and delving into a real world example from one of our infamous global clients. Join Kim at the Spotlight stage, and be sure not to miss the chance to discover how your brand can implement the Jugaad mindset, and transform your marketing strategies in 2025 and beyond.   Date: Tuesday 5 November, 04:10 PM- 04:30 PM Location: Crowne Plaza, RDC, Riyadh   For more information on the event: https://lnkd.in/euwSQZ3c   #groupm #groupmmena #nextera #atharfestival #creativemarketing #marketinginnovation #digitalmarketingstrategy #marketingstrategy

🌸 🎗️Breast Cancer Awareness Month   Today, we had the honor of welcoming Mary Jane Butler, a courageous breast cancer survivor, to our office where she shared her inspiring journey, filled with challenges, resilience, and hope in the face of adversity.   Her insights not only educated us about the realities of breast cancer but also emphasized the importance of early detection and support. It was a powerful reminder of the strength within our community and the impact we can have by raising awareness.   Thank you, MJ, for sharing your story and inspiring us all to stand together in the fight against breast cancer. Let's continue to spread awareness and support those affected.   #BreastCancerAwareness #WPPStrive #Groupm #groupmmena 

Tomorrow, all GroupM offices worldwide will be closed to mark World Mental Health Day. 🧠 We will be taking this collective break from the workplace to recognise the importance of prioritising both personal and collective well-being. #WorldMentalHealthDay #MentalHealth

Tomorrow, to mark this year’s World Mental Health Day, we’re closing our offices across the region to give our people space and time to focus on their wellbeing.   Regionally and internationally, our mental health is facing great challenges. We stand by our people, deeply admiring their strength and resilience while fully embracing the reality that, especially in times like these, it’s absolutely okay not to be okay.   This year’s international theme for World Mental Health Day, ‘Mental Health at Work’, resonates deeply with us. We are committed to creating an environment where mental health is a priority. From providing access to a Mental Health Ally network and an Employee Assistance Programme to monthly Mindpower Sessions with our wellness coach, which includes interactive activities that support mental health physically and mentally, we aim to support our team as best we can.   In today's complex, busy and troubling world, it’s more important than ever that we come together to support one another and be truly understanding. #worldmentalhealthday #mentalhealthatwork #GroupM #GroupMMENA #MindshareMENA #WavemkaerMENA #EssenceMediacomMENA #KeyadeME #mentalwellbeing #mentalhealthawareness

In the fifth episode of our Next Era: Growth Sessions, Loulou Khazen Baz, founder of Spade Ventures and host of one of the top business podcasts in the region, Conversations with Loulou, shared her remarkable journey trailblazing through the world of entreprenuership in the MENA region.     Among many insights Loulou discussed in the session, fear, uncertainty and perfectionism were recurring pitfalls faced by many on their road to success. She emphasized the importance of commitment to action, bridging the gap between ideation and execution, and constantly adapting to data and feedback.    Many thanks to our incredible audience and to Rodrigo T. for his high energy, fantastic questions and memorable anecdotes!  Watch highlights from the session here: https://bit.ly/3Yegnx9 #Groupm #Groupmmena #nextera #nexteragrowthsessions #entrepreneurship #conversationswithloulou

We are celebrating the exciting news that we will be part of the WPP team appointed to work with Amazon for the MENA region.    As part of our initial celebration of the win named ‘the media buying world’s most coveted prizes’ by ADWEEK, our regional team gathered to recognize and acknowledge all the exceptional talent and effort that went into the local pitch.    #groupm #groupmmena #winofthedecade #wavemaker #mindshare #essencemediacom #mediaagency #amazon #wpp   

We are back with the latest edition of 'In the New Communications Economy'. 💡 This time we hear from Eloise Laver, Front of House at EssenceMediacom and Gen Z digital native. With endless brands vying for the attention of Gen Z, Eloise explores how brands can connect with this audience the right way, including a case study of where a brand got it right... Read the article here 👉 https://lnkd.in/e6E3j5-q #GenZ #BreakthroughForBrands #NewCommunicationsEconomy

Bayer looked to us to boost brand affinity for their brand Priorin, focusing on a content-led strategy that would resonate with target audiences whilst increasing the frequency of consumption of existing users.    Our multi-faceted media plan included innovative approaches like a first-of-its-kind AR filter in MENA, un-skippable premium ads on Snap Inc., and a sponsored Anghami playlist.     The results were impressive: a +2 point uplift in product awareness on Snapchat, 2.8M women in KSA reached with the AR filter, and record-breaking CTRs on Meta —4.37% on Anghami, exceeding platform benchmarks by +80%. A successful campaign driving stronger consumer connections! A shout out to the team leading this campaign:  Karim Hisham  Elias Odeh  Samiah Arshad  Lynn Itani  Sohail Khan #priorin #bayer #essencemediacom #essencemediacommena #adcampaigns #socialactivation #snapchat #anghami #meta #menacampaigns #casestudy #groupm #groupmmena