Max is now live and available to watch in France and Poland, completing Warner Bros Discovery’s (WBD) first wave of European launches that began in May. Following these latest launches, Max is available in 25 countries in Europe, spanning Iberia, France, Benelux, Nordics, and Central and Eastern Europe and 65 countries and territories in total […]

Ninety-four per cent of Internet Service Providers (ISPs) stayed at their same speed in May 2024 with a few notable increases and decreases on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience.  Thirty-three countries and regions were in the top performance tier in May: […]

Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021. According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6 billion (€3.3bn) in 2024 (+17.3 per cent year-on-year), and will maintain that rate of growth in 2025, with revenue […]

Netflix has announced two new Swedish films; Trustor, a documentary by Karin af Klintberg and Teresa Alldén uncovering the truth behind the Trustor affair – one of the largest financial cases in Swedish history; and Off Track 2, a sequel to the drama comedy Off Track. Karin af Klintberg, speaking about Trustor, said: “It is […]

Forecasts from Ampere Analysis predict that spending by SVoD platforms will reach €10 billion in Europe’s major TV markets in 2024. This surpasses the investment made by the region’s commercial broadcasters in original and acquired content who face major challenges of strong competition from deep-pocketed streamers, increased pressure on their own content budgets, and falling […]

The number of TV channels broadcasting in Italy has been steadily decreasing over the past decade, dropping from 389 in 2012 to 343 in 2022 and 316 in 2023, according to a report published by Confindustria Radio Televisioni. At the end of 2023, there were 268 nationally-produced channels, a drop of 18 per cent compared […]

Lionsgate and Nielsen have announced that the two companies are bringing traditional linear TV metrics to the free ad-supported streaming television (FAST) space – calling it an industry first. The deal has enabled MovieSphere by Lionsgate to become the first major FAST channel to be measured by Nielsen, reporting channel viewership in the same measurement […]

Yahoo Advertising has announced Yahoo Blueprint Performance, the latest update to its AI engine, Yahoo Blueprint, which powers a suite of features that guide performance throughout the Yahoo DSP. This next-level enhancement aims to redefine how advertisers manage and optimise digital campaigns by leveraging AI technology to boost efficiency and effectiveness while maintaining control. Yahoo […]

Live events are the preferred type of broadcast content for 40 per cent of TV viewers around the world, proving more popular than any other type of programming. This is according to a survey of consumers in the UK, US, Spain, Germany, France and the Nordics. The independent research was commissioned by Nevion, a Sony […]

Amplified Intelligence, a source for accurate attention measurement, has partnered with Snapchat to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR lenses, producing the most accurate measurement to date. Key findings from the research […]