SES’s Ethiosat delivers to 95% of TV homes in Ethiopia
May 16, 2024
SES has announced that its Ethiosat platform at the 57 degrees East orbital position now delivers content to 17 million TV households in Ethiopia, an increase of 7 million compared to 2022, with its reach penetration growing to 95 per cent.
The Ethiopian TV market has undergone a continuous rapid expansion as the number of TV households has increased by 400 per cent since 2017 to 18.2 million homes now receiving TV content. The penetration of HD homes in the market has also increased from 48 per cent to 62 per cent since 2021, with Ethiosat’s number of HD TV channels growing from 15 per cent to 62 per cent.
Ethiosat is Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, hosted on SES’s NSS-12 satellite. Launched in October 2019, the platform is a result of an agreement between the Ethiopian Media Authority, Ethiopian Space Science, Ethiopian Broadcasting Corporation (EBC), Association of Ethiopian Broadcasters (AEB) and SES to consolidate all Ethiopian TV channels and broadcast them from one orbital position.
“We are immensely proud to be part of the growth of the Ethiopian TV market through the Ethiosat platform. The increase of TV households in the country and the penetration of the platform confirms the importance of Ethiosat as an established source audiences rely on to watch their favorite local programming in the best quality possible,” said Norbert Hölzle, Global Head of Media at SES.