In October 2024, Australia officially joined the global Ad Net Zero movement with the launch of the Australian Chapter. Spearheaded by leading industry bodies—Australian Association of National Advertisers (AANA), Advertising Council Australia (ACA), Interactive Advertising Bureau Australia (IAB) Australia, the Media Federation of Australia (MFA) – this collaboration is set to accelerate the decarbonisation of the advertising and marketing sector in Australia.
By applying globally developed principles and frameworks to the local landscape, Ad Net Zero Australia aims to drive meaningful change and position the industry as a leader in the fight against climate change. Supported by top organisations across agencies, platforms, and advertisers, this marks a new era of environmental responsibility in Australian advertising.
The initiative is backed by 25 foundation supporters across the industry: Arnott’s, Big Screen Video, Benedictus Media, Dentsu, Domain, Foxtel Media, Google, GroupM, IPG Mediabrands, JCDecaux, Lion, Meta, Nestlé, News Corp Australia, Nine, NOVA, Omnicom Media Group, oOh!Media, Publicis Groupe, QMS Media, Scope3, SBS, Val Morgan Group, XR Extreme Reach, and Yahoo. It is further supported by industry bodies such as Outdoor Media Association (OMA) and the Commercial Radio & Audio (CRA).
The strength of the Ad Net Zero initiative lies in its ability to empower supporters with actionable solutions: offering expert guidance, education, and training alongside a clear five-point Action Plan to actively cut carbon emissions. This ensures that the immense influence of advertising becomes a driving force for meaningful, sustainable change.
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