Andy Mulcahy, strategy and insight director at
IMRG, said: "The performance for online sales in the first half of the year has been a lot stronger than anticipated.
IMRG chief information officer Tina Spooner said: "The unprecedented level of traffic to retail websites over Black Friday weekend resulted in a significant spike in online sales during the last week of November.
Experian and
IMRG initially predicted consumers would spend PS556m on Black Friday and PS650m on Cyber Monday (December 1).
Based on 2012 data, this 2013
IMRG report reveals that the MENA region represents the fastest growing e-commerce region worldwide with an estimated 45 per cent year-on-year increase [$10 billion in 2011 to $15 billion in 2012].
It also includes the LiquidShop ecommerce platform, website design, hosting and ongoing support from Sitemakers for 12 months; PayPal Express card payment services for 12 months; and full
IMRG retailer membership for 12 months.
Consumers are expected to spend pounds 7.75bn in the next three weeks, according to the online retail trade association
IMRG.
According to the Gulf Cooperation Council B2C e-Commerce Overview 2011 - a report prepared by
IMRG In- ternational and commissioned by Visa Middle East, and quoting a joint study carried out by GoNabit and YouGov- Siraj - 93 per cent of regional consum- ers are 'overwhelmingly positive' to- wards e-commerce.
This follows an impressive 800 percent increase in internet users since 2000, meaning 55 out of every 100 Bahrainis are now online, stated the report by Visa and Interactive Media in Retail Group (
IMRG) International.
This follows an impressive 800pc increase in Internet users since 2000, meaning 55 out of every 100 Bahrainis are now online, stated the report by Visa and Interactive Media in Retail Group (
IMRG) International.
Visa, a leading payment solutions provider, has partnered with Interactive Media in Retail Group (
IMRG) International, the industry body for global e-Retail, to launch a new quarterly overview of the burgeoning e-commerce market across the GCC.