OKR - Objectives and Key Results

Aug 15, 2013212 likes121,757 views

John Doerr originally presented OKRs to Google’s leadership in 1999 when Google was less than a year old, and they’ve been in use ever since. This deck was inspired by a presentation given by Rick Klau to Google Startup Lab. This video can be found here - http://tins.rklau.com/2013/05/how-google-sets-goals-okrs.html

John Doerr originally presented OKR
to Google’s leadership team in 1999.
It has been used by the company
ever since.

This deck was inspired by a
presentation given by Rick Klau of
Google Ventures. Thank you Rick for
spreading the word!

This Deck
Objective: Teach you OKR
Key Results
● Show Example Use Case
● Highlight Benefits
● Provide links to additional resources

Football GM
Objective: Make money for Owners
Key Results
● Win Super Bowl
● Fill Stands to 88%

Head Coach
Objective: Win Super Bowl
Key Results
● 200 Yd passing
● No. 3 in defense stats
● avg 25 yd punt return
Public Relations
Objective: Fill Stands to 88%
Key Results
● Hire 2 Colorful players
● Highlight Key Players

Defense
Objective: #3 in Defense
Key Results
● less than 100
yds passing
Offense
Objective: 200 yd
passing
Key Results
● 75% completion
Special Teams
Objective: 25yd punt return
Key Results
● Team Blockers
News Staff
Objective: Highlight Key Players
Key Results
● 3 Sunday Featured
Articles
Scout
Objective: Highlight Colorful
Players
Key Results
● Visit to a College

● Disciplines Thinking
( The Major Goals Will Surface )
● Communicates Accurately
( Lets everyone know what is important )
● Establishes Indicators for Measuring Progress
( shows how far along we are )
● Focuses Effort
( Keeps Organizations In step with each other )
Benefits

● Startup Lab workshop: How Google sets goals
● How Google sets Goals: OKRs
● Differences between OKR & KPI
● Objective and Key Result
Links

OKRs are a management technique that connects company, team, and personal objectives to measurable results. OKRs help employees stay focused on the vision and goals of the organization. They provide clarity on what is expected of employees and keep objectives front of mind. OKRs have two parts - Objectives, which are qualitative statements of ambition, and Key Results, which are quantitative metrics to measure progress towards the Objectives. Implementation of OKRs involves setting 3-5 Objectives at a time with no more than 3 Key Results per Objective. Objectives should be ambitious but contribute to overall organizational goals. Regular review of progress, such as monthly or quarterly, helps ensure OKRs remain active priorities.

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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024Albert Qian

37 slides•39.9K views

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Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

96 slides•42.1K views

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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31 slides•19.5K views

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summarySpeakerHub

16 slides•18.2K views

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

69 slides•66.6K views

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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22 slides•20.3K views

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99 slides•18.2K views

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

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138 slides•59.9K views

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