Each watch design features characters from a beloved Nickelodeon series, such as Tommy, Chuckie, Angélica (Carlitos) and Reptar from Rugrats, Arnold Shortman, Gerald Johanssen: and Helga Pataki from Hey Arnold!, Rocko and Heffer Wolfe from Rocko's Modern Life, Ickis and Oblina from AAAHH!!! Real Monsters, SpongeBob SquarePants, Patrick Star and Squidward Tentacles from SpongeBob SquarePants, ZIM and GIR from Invader ZIM, CatDog, Marland “Ren” T. Höek and Stimpson “Stimpy” J. Cat from The Ren & Stimpy Show, and Norbert and Daggett Beaver from The Angry Beavers.
To date, Disliz has released over 30 collectible '90s Nickelodeon watches.
Each watch model is produced in batches of 200, with the production number of each watch engraved on the back. Once a model has sold out, another 200 of that watch model is produced. Some watches, such as one of the Reptar watches, is a limited edition, however. Each watch is designed in Mexico and produced in Asia.
Each watch in the collection retails for $990.00 pesos ($53.41 USD), and comes in a special box.
Different watch models have different demand challenges, such as integrating the Nickelodeon character into a design that is not limited to the face of the watch as traditionally done. At Disliz, a single designer generates about 100 designs from which five options are chosen that are sent to licensees. “Patrick (from SpongeBob) was the one who gave us the most headache. I think we did about 400 or 500 because we couldn't find the shape of the clock design,” revealed Enrique Uribe, one of the founders of Disliz, to GQ México.
A similar challenge was the Teenage Mutant Ninja Turtles series that Disliz will launch in March 2020. "It was very difficult because the color of the turtles is very similar from head to toe," he says of the clocks they will release during the La Mole comic convention. It is planned that during the meeting (from March 15 to 17) a set will be developed where “there are turtles, there [will be] graffiti, big clocks” in which you can purchase this collection that [has already] approved by Kevin Eastman, co-creator of the iconic characters.
Uribe attributes the emotional value that collectors can find on each watch as to their popularity. "We want to bring issues to the emotional side," he tells GQ. "That if you are at home or on public transport, seeing your watch takes you to that moment when you were a child."
"I loved the idea of making a collectible in Mexico and saying that now Japaneses or Americans are the ones who have to come here to buy the first or exclusive pieces."
Each watch is designed in Mexico and produced in Asia. In addition, the models demand challenges such as integrating the character into a design that is not limited to the cover as traditionally done. In Disliz a single designer generates about 100 proposals from which five options are chosen that are sent to licensees. “Patrick (from SpongeBob) was the one who gave us the most headache. I think we did about 400 or 500 because we couldn't find the shape of the clock design, ”says Uribe.
But taking advantage of the emotions triggered by nostalgia is an infinite universe and the firm already plans to launch a collection of Cartoon Network characters from series such as Johnny Bravo, Dexter, Powerpuff Girls and possibly another Adventure Time line later this year.
Check out Disliz's '90s Nickelodeon watch collection below!:
