The global event management software market is projected to expand from $15.5 billion in 2024 to $34.7 billion by 2029, reflecting a compound annual growth rate (CAGR) of 17.4% over the forecast period. Event management software is a digital solution designed to optimize the planning, execution, and analysis of both virtual and in-person events, ranging from intimate gatherings to large-scale conferences. This software serves as a centralized platform, enabling users to oversee various event planning aspects, including attendee registration, venue coordination, budgeting, marketing, and logistics.
Key features of event management software include online registration forms, email marketing integration, agenda management, attendee engagement tools, and post-event analytics. For event planners and organizers, these solutions simplify event execution by consolidating all relevant information and tasks in one place. The software automates repetitive processes, provides real-time tracking, facilitates team collaboration, and ensures seamless communication with stakeholders. Additionally, it enables planners to analyze post-event data and feedback, allowing them to refine future events based on actionable insights.
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The growing demand for automation in event planning drives the event management software market. The traditional event planning process is typically time-consuming, labor-intensive, and prone to errors, leading to inefficiencies and increased operational costs. Automation avoids these issues by automating many aspects of event management, such as registration, ticketing, venue reservation, communication, and post-event analysis. Automated processes help event organizers handle large amounts of data efficiently, minimize administrative burdens, and devote time to improving attendees’ experience.
With the increasing scale and complexity of events—especially hybrid and virtual formats—automation tools offer centralized control and real-time updates across multiple platforms. Automated systems such as email campaigns, agenda scheduling, feedback gathering, and guest tracking ensure flawless and streamlined coordination and better engagement. Integration with CRM, marketing, and payment platforms enables end-to-end management and better return on investment (ROI). The trend toward Software-as-a-Service (SaaS) models also enhances the accessibility of such tools for smaller and mid-market companies, supporting mass adoption. Automation is becoming an inevitable component of offering practical, scalable, and data-centric event experiences, making it a prime propeller for the event management software market.
Based on the end user, the event organizers segment is expected to dominate the market during the forecast period.
Based on end-user segmentation, the event organizers segment is expected to hold the largest market share in the event management software market during the forecast period. Event organizers increasingly use software solutions to organize events’ increasing complexity and size, from corporate conferences and trade shows to virtual summits and exhibitions. These professionals need powerful tools to simplify logistics, automate ticketing and registration, handle attendee interaction, and collect post-event metrics to gauge success and enhance future planning.
Event management software helps organizers enhance efficiency by integrating multiple functions, such as venue management, scheduling, marketing, and communication, into a single platform. With an increasing number of virtual and hybrid events, organizers are also seeking platforms that support real-time interactions, live streaming, and data tracking, further driving adoption. The capabilities of personalizing attendee experience, lead generation, and exhibiting ROI through reports automatically generated add to the indispensable value of these solutions. The adoption is especially prevalent among professional event management companies and in-house corporate organizations hosting several events yearly. As the requirement for scalable, data-driven, and user-centric solutions grows, event planners are expected to remain the largest end-user segment for the market.
Based on the software, the event marketing & promotion software segment is expected to have the highest CAGR growth rate during the forecast period.
The event marketing and promotion software segment is expected to grow at the highest CAGR during the event management software market forecast period. With intensified competition and escalating audience expectations, event organizers emphasize pre-event promotion and marketing to achieve registrations, drive brand presence, and streamline attendance. Event marketing software helps planners create targeted campaigns, send social media and automated email messages, and track real-time engagement statistics.
The growing reliance on data-driven marketing strategies fuels the demand for tools that integrate seamlessly with CRM and analytics platforms. These enable planners to identify target audiences, segment communications, and track campaign performance, enhancing ROI. Additionally, the increasing popularity of hybrid and virtual events has expanded the reach of event promotion beyond geographical boundaries, making digital marketing capabilities even more critical. Features such as search engine optimization, the ability to create landing pages, influencer integration, and live analytics add to their attractiveness. With organizations making every effort to enhance attendee acquisition and participation, the use of event marketing and promotion software is likely to gain pace, hence representing the fastest-growing sector in the software segment of the event management software market.
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Unique Features in the Event Management Software Market
Modern event management software integrates artificial intelligence (AI) to automate repetitive tasks, such as attendee matchmaking, session recommendations, and chatbot-based customer support. AI-driven insights also help planners optimize event schedules, suggest marketing strategies, and analyze audience engagement patterns for more effective decision-making.
With the growing popularity of virtual and hybrid events, event management platforms now offer integrated live-streaming, virtual networking lounges, and interactive engagement tools such as Q&A sessions, polls, and gamification. These features ensure that both in-person and remote attendees have a seamless and engaging experience.
Event management software provides powerful analytics dashboards that offer real-time insights into attendee behavior, registration trends, engagement levels, and return on investment (ROI). These analytics help organizers make data-driven decisions, improve event effectiveness, and demonstrate value to stakeholders.
Many event management platforms are designed to integrate seamlessly with customer relationship management (CRM) systems, marketing automation tools, payment gateways, and social media platforms. These integrations enhance workflow efficiency by enabling automated attendee data synchronization, targeted email marketing, and seamless ticketing and payment processes.
Major Highlights of the Event Management Software Market
The shift towards virtual and hybrid event formats has accelerated the adoption of event management software. Platforms now offer robust virtual event features, including live streaming, virtual networking, and AI-driven attendee engagement, ensuring a seamless experience for both in-person and remote participants.
Artificial intelligence (AI) is revolutionizing event management by automating tasks such as attendee matchmaking, schedule optimization, and sentiment analysis. AI-driven insights help organizers make data-backed decisions, improve audience engagement, and enhance operational efficiency.
Event management software is increasingly integrating with customer relationship management (CRM) systems, email marketing platforms, and social media tools. These integrations streamline attendee data management, enhance personalized marketing efforts, and improve overall event ROI.
Real-time analytics and reporting features allow event organizers to track key performance metrics, such as registration trends, engagement levels, and attendee feedback. This data-driven approach enables better planning, improved decision-making, and enhanced event success.
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Top Companies in the Event Management Software Market
Prominent companies include Cvent (US), Stova (US), Eventbrite (US), Zoom (US), RingCentral (US), Zoho Corporation (India), Momentus Technologies (US), Active Network (US), RainFocus (US), 6Connex (US), Hubilo (US), Circa (US), Whova (US), loom (Belgium), Hubb (US), Grenadine Technologies (Canada), EVENTBOOST (Switzerland), Airmeet (US), Notified (Sweden), and Kaltura (US).
Cvent (US)
Cvent, in the event management software market, offers a comprehensive portfolio of event management solutions. Cvent’s event management software helps organize events for organizations of all sizes and industry verticals. Moreover, Cvent provides a software platform for identifying appropriate venues, securing a competitive proposal from hotels or venues, managing budgets, marketing events, sending invitations, conducting pre-event surveys, establishing a social media presence for events, processing registrations, managing the fee collection, building event-specific mobile apps, managing event logistics, such as traveling and lodging, surveying and engaging attendees, and analyzing event results, and conducting survey feedbacks for the organized events.
Cvent, in June 2024, introduced new AI-powered features at Cvent CONNECT to enhance event planning, attendee engagement, and venue collaboration. Updates include an advanced AI Writing Assistant, chatbots for attendee support, predictive modeling for registration forecasts, and AI-generated session summaries. Planners can streamline venue sourcing with AI-driven search and automated Request for Proposal (RFP) responses, reinforcing Cvent’s commitment to more innovative event management.
Stova (US)
Stova is a technology company that emerged from the merger of MeetingPlay, Aventri, and Eventcore, specializing in solutions for in-person, virtual, and hybrid events. Stova’s platform is recognized for its flexibility and scalability, catering to global enterprises and event organizers alike. In the event management software market, Stova provides an end-to-end event technology ecosystem designed to accommodate any event, regardless of size or location. Their offerings include strategic meetings management, registration, virtual/hybrid event solutions, event marketing, content management, networking and attendee engagement, mobile solutions, onsite services, analytics, reporting, and managed services. Stova’s solutions are built to support the entire event lifecycle, helping clients plan, grow, and measure their events effectively.
In September 2024, Stove launched its scalable Exhibitor Resource Center (ERC), providing event professionals with a unified platform for managing exhibitors, sponsors, and tasks. The ERC offers seamless task and sponsorship management, robust integrations, and actionable insights to optimize event execution and maximize ROI. This launch strengthens Stova’s position as a leader in event management technology.
RingCentral (US)
RingCentral is a leading cloud-based communication and collaboration solutions provider for businesses worldwide. RingCentral’s platform enables organizations to streamline communication across multiple channels, enhance productivity, and improve customer engagement. With a focus on scalability, reliability, and innovation, RingCentral serves businesses of all sizes, ranging from small startups to large enterprises, across various industries.
In the event management software market, RingCentral offers a product called RingCentral Events. This AI-powered platform is designed for planning, producing, and managing virtual, hybrid, and onsite events. It provides a virtual venue with a reception area, main stage, concurrent sessions, networking options, and an expo area for sponsors and exhibitors. RingCentral Events disrupts the status quo with an affordable pricing model and comprehensive event hosting tools. It’s a versatile platform caters to events of all types and sizes, from single-day, simple events to multi-day, multi-track events.
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