Kiwis on the catwalk
The unlikely rise of New Zealand's fashion industry
WHEN it comes to fashion sense, New Zealand has a reputation—but not in a good way. For years Kiwi backpackers recognised each other around the world from their unofficial uniform of black tracksuit-trousers, bush shirts and sneakers. Visiting diplomats have remarked upon the penchant among New Zealand women for short haircuts, backpacks and sensible shoes. One ambassador accused them of dressing like soldiers; another said they looked as though they were going to a funeral.
Icebreaker
This article appeared in the Business section of the print edition under the headline “Kiwis on the catwalk”
From the March 1st 2008 edition
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