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News
By
Ruchika Jha & Nisha Qureshi
Advertising
Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads
Experts believe that if there were an equivalent of a censor board within organisations for all brand communication, the problem would be solved.
By
Ubaid Zargar
Advertising
Pepsi and friends are making a play for your munchies; ready to sip?
Beverage brands are associating themselves with popular meals in the country. Here is why that may be.
By
Benita Chacko
Media
EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024
Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
By
afaqs! news bureau
Brands
Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar
In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
By
afaqs! news bureau
Advertising
Moov launches a new TVC for Moov Cool, a cold therapy product designed to alleviate pain
The TVC was created by Havas.
By
afaqs! news bureau
Advertising
Fenesta's new video addresses common vendor issues and encourages customers to explore its offerings
The #FineFinerFenesta campaign is set to launch across various media platforms, marking a milestone in the pursuit of redefining standards.
By
afaqs! news bureau
Advertising
Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”
The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
By
afaqs! news bureau
Advertising
Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign
The campaign has been conceptualised by McCann.
By
afaqs! news bureau
Advertising
TaxBuddy onboards Rajkummar Rao as brand ambassador
Rao will now be the face of TaxBuddy's ongoing marketing campaigns.
By
afaqs! news bureau
Advertising
CARS24 introduces Fourdoor, a new multi-brand car service and repair brand, with 'बे-CAR' campaign
The campaign addresses the significant challenges car owners face with traditional service centres.
LOAD MORE
By
Benita Chacko
Media
EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024
Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
By
afaqs! news bureau
Brands
Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar
In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
By
afaqs! news bureau
Advertising
Moov launches a new TVC for Moov Cool, a cold therapy product designed to alleviate pain
The TVC was created by Havas.
By
afaqs! news bureau
Advertising
Fenesta's new video addresses common vendor issues and encourages customers to explore its offerings
The #FineFinerFenesta campaign is set to launch across various media platforms, marking a milestone in the pursuit of redefining standards.
By
afaqs! news bureau
Advertising
Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”
The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
By
afaqs! news bureau
Advertising
Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign
The campaign has been conceptualised by McCann.
By
afaqs! news bureau
Advertising
TaxBuddy onboards Rajkummar Rao as brand ambassador
Rao will now be the face of TaxBuddy's ongoing marketing campaigns.
By
afaqs! news bureau
Advertising
CARS24 introduces Fourdoor, a new multi-brand car service and repair brand, with 'बे-CAR' campaign
The campaign addresses the significant challenges car owners face with traditional service centres.
LOAD MORE