Modi 3.0 Live
Interestingly, while BBC Earth is available in 39 countries, in India, for the first time, the channel is launching as a joint venture with SPN (74%), while BBC Worldwide owning 26% holding.
The channel comes with a brand positioning of ‘Feel Alive’, and will offer BBC content including shows from film-makers and story tellers like Sir David Attenborough, Steve Backshall, Ben Fogle, Dr Michael Mosley and Gordon Buchanan.
Sony BBC Earth has roped in Kareena Kapoor Khan as channel ambassador.
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