Nickelodeon and Viacom Consumer Products UK is launching a new promotion, Everyone’s a Winner, with retailer Argos in conjunction with a second promotion, A SpongeBob Summer, with indie UK/Ireland toy retailer The Entertainer.

In what Argos bills as the biggest children’s promotion it’s ever undertaken, the Everyone’s a Winner promo, which began on July 21 and runs until January 20, 2013, sees consumers who purchase a Nickelodeon licensed product receive a code which can be entered at argos.co.uk for prize claiming.

Included in the more than 400,000 prizes are downloadable Nickelodeon activities, Nickelodeon Land admission wristbands, and a grand prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Also launching on July 21 for a six-week duration at The Entertainer locations is A SpongeBob Summer, an in-store treasure hunt offering weekly prizes and an overall prize of a VIP trip to the Sea Life Centre in Brighton.