In the lead up to the October premiere of the new CG-animated Teenage Mutant Ninja Turtles series, Nickelodeon & Viacom Consumer Products has secured 30 UK licensees and Nick is launching a new website for the show.

In what’s the largest number of licensing deals for a Nick property in the UK before a series debut, companies on board include master toy distributor Flair on behalf of Playmates Toys (action figures for December), Worlds Apart (bedroom and outdoor play range), Sambro (wheeled goods, arts and crafts), TV Mania (outerwear), Cooneen Misirli (nightwear), VMC, William Lamb and Zeon (accessories and gifts), Copywrite Designs, Hallmark, moonpig.com and Amscan (stationery and back-to-school), and Kinnerton and Lightbody (food licensing).

In addition, Character World and Vogue International have signed on for homewares, Egmont for annuals books and Parragon for publishing.

To further promote the TMNT brand, Nickelodeon is also launching an immersive website, turtles.nick.co.uk, across 13 regions and localised in 10 languages.

The site, which will feature sneak previews of the new series, games, and quizzes, will launch this Thursday, July 19.

Nickelodeon will roll out the new TMNT series in the US first, followed by international markets in the fall.