Advertising Association and WARC Expenditure Report
The most trusted source of adspend data
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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Latest
Executive Summary Q2 2024
The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) and social media (+25.5%) – led growth during the second, though legacy media again posted positive results. We have uprated our full-year forecast for 2024 by 3.0 percentage points (pp) to a projected 10.6% rise following this strong first half performance, particularly within the online sector.
Latest press release
UK Advertising spend tops £10bn in Q2 2024
Ad market exceeded expectation to reach a value of £19.6bn in H1 2024; full year growth forecast uprated to +10.6%
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“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”
Brian Wieser
Founder, Madison and Wall
“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”
Douglas McCabe
CEO, Enders Analysis
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.
