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11 min read

A guide to A/B testing your email campaigns (with examples and tips)

By Danny Schreiber · December 2, 2022
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Danny Schreiber

Danny Schreiber leads the Content Marketing team at Zapier. He lives in Iowa and likes to cook, make coffee, and travel to places with good restaurants and coffee shops.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'