Protein powder branding

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ESN, or Elite Sports Nutrition, is Germany’s leading sports nutrition brand. Launched in 2005, ESN found that its branding system had lost cohesion as it added new products over time. Recently, ESN enlisted the help of studio Robot Food to streamline its branding and hierarchy while re-affirming the brand’s “no compromise” and “maximum performance” positioning. […]

Indulge in Fitness: Discover the Best Tasting Plant Based Protein Powder! Elevate Your Workouts with Delicious Nutrition. Fuel Your Journey Today

BCRX Protein Powder designed by Emma Harris. Connect with them on Dribbble; the global community for designers and creative professionals.

After years of being primarily associated with bulky, hypermasculine gym bros, protein shakes are getting cooler. This is no small part due to more appetizing flavors, a less intimidating vibe, and, of course, much hipper packaging. Venus Williams makes a bid for best-looking containers with her stylish line of protein powders, featuring vibrant, cheery design […]

Herman-Scheer re-designs Gainful into a sophisticated and premium brand of protein products. We designed the identity to feel premium, we found that many people spend hundreds of dollars on their fitness lifestyles between their gyms, equipment, even their clothing, shoes and accessories but no one created a protein brand that matched that same level of […]

Quenut is a Mexican superfood brand specialized in developing products for people who love sports and well-being. They have two main lines: sports nutrition powders and adaptogen supplements. The challenge for this project was to make a strong brand that could be easily applied to each product, keeping unity and coherence between all of them.…

The Nue Co. plant-based protein powder is low-carb, has 10 grams of protein per serving, and is a good post-workout meal replacement.

Superblend redefines the protein shake with 20g of vegan protein powder and superfoods in one easy shake that tastes amazing, even with just water.

Comparing Tru Nut's before and after packaging imagery proves the brand is willing to move in a more contemporary direction. Designed by Freshmade, the updated packaging system is fresher and more modern, inclusive of more playful typography, a better hierarchy, and a more digestible and approachable design altogether.