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3 Ways to Create a #Mobile #Marketing Strategy for Your #Business -- Considering that mobile is everywhere nowadays, the opportunity to tap into this growing consumer channel should be obvious to marketers. Yet spending on mobile marketing is small compared to the time consumers spend on their mobile devices. Vice president of Global Media and Consumber Engagement at Mondelēz International, B. Bonin Bough, offered an explanation in the Harvard Business Review. “The reason...