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Copyright ©The Author(s) 2024.
World J Methodol. Dec 20, 2024; 14(4): 93559
Published online Dec 20, 2024. doi: 10.5662/wjm.v14.i4.93559
Table 1 Advantages and disadvantages of research survey methodologies
Survey methodology
Advantages
Disadvantages
MailLow cost; Lack of interviewer means participants may be more likely to give honest, unbiased answersLow response rates; Unable to probe answers because of lack of interviewer
InterviewGood response rates; Allows probing of answers; Allows observation of attitudesExpensive; Time consuming; Requires interviewer training; Risk of interviewer introducing bias
PhoneEasy accessibility in most countries; Anonymity; Flexible for participants; Computer aided techniques allow for rapid data collectionLack of visual materials; Limitations in nature of questions that can be asked and answered (non-open ended); Call screening can limit response rate