Thanks to Amazon Prime Day, you don’t need to wait until Black Friday this year to save big on Apple gadgets. Despite being an Amazon event, some of the best deals surprisingly include popular Apple products, ranging from the high-end latest AirPods Pro to the entry-level third-gen AirPods — both of which have new all-time low prices.

It’s not just AirPods that are receiving steep discounts, though, but also the Apple Watch Series 9, the latest iPad, and other excellent Apple devices. Below, we’ve rounded up the cream of the crop to make diving through the deals easier. If you’re interested in deals outside of the Apple ecosystem, check out our main Prime Day roundup so you can save even more.

The best AirPods deals

• Normally $549.99, right now, Apple’s AirPods Max are on sale for $394.99 at Amazon and for $5 more at Best Buy, which marks a new all-time low price. Apple’s only pair of over-ears are an excellent pair of noise-canceling headphones for those embedded in Apple’s ecosystem, with excellent sound, good noise cancellation, and a natural-sounding transparency mode for when you need to hear your surroundings.

• If you don’t need perks like noise cancellation and you just want the cheapest pair of Apple earbuds money can buy, the second-generation AirPods with a Lightning charging case are available for $69 ($60 off) from Amazon and Walmart. The 2019 wireless earbuds lack the water resistance found in the third-gen model, but they’re still a good pair of wireless earbuds that deliver solid sound, reliable performance, and good battery life.
• If you’re looking for a basic pair of wired earbuds that work with multiple Apple devices, you can buy a pair of USB-C EarPods on sale at Amazon for $17 ($2 off), which is their best price to date. They may not offer bells and whistles like active noise cancellation, but the buds offer terrific mics and impressive sound quality.

• The Beats Fit Pro are on sale for $149.99 ($50 off) at Amazon and Target, which is a new record-low price. The wireless earbuds are our favorite for sports and working out, partly thanks to built-in wing tips that keep them secure during vigorous workouts. They also sport swappable ear tips for greater comfort as well as terrific noise cancellation, great sound quality, and an IPX4 rating for water resistance.
• The Beats Studio Buds are still a serviceable pair of noise-canceling earbuds even if they’re a few years old since they’re just $79.95 ($70 off) at Amazon. Just keep in mind that the newer Studio Buds Plus have a variety of improvements and an even more fun translucent design for $129.95 ($40 off).

The best Apple Watch deals

• The second-generation Apple Watch SE is also down to an all-time low, with the 40mm GPS-enabled model going for $169.99 ($80 off) at Amazon and the 44mm size available for $199. The entry-level smartwatch doesn’t offer the always-on display or advanced health features found in the Apple Watch Series 9 like temperature and EKG sensors. However, it still does a good job of tracking standard fitness and wellness metrics, while offering extra perks like support for Crash Detection, emergency calling, fall detection, and Apple Pay.

The best iPad deals

• Normally $799, you can also buy the 13-inch M2-powered iPad Air with Wi-Fi and 128GB of storage on sale for its all-time low price of $738 from Amazon. The 13-inch variant offers the same feature set as the 11-inch model but is slightly heavier and obviously sports a more spacious display.

• You can also buy the M4-powered iPad Pro in its 13-inch configuration with 256GB of storage and Wi-Fi for $1,198 ($101 off) from Amazon. Like the 13-inch iPad Air, the 13-inch iPad Pro is identical to its smaller sibling, with the same design and OLED display, but its screen is simply larger.

• You can buy the USB-C Apple Pencil for ​​​​​​​$69 ($10 off) at Amazon with the on-page coupon, which matches its all-time low price. While the iPad accessory can’t charge while docked and doesn’t support wireless charging, it is capable of magnetically attaching to the side of your iPad for easy storage. It also lacks pressure sensitivity and pairing, but it does offer tilt sensitivity and is compatible with a range of iPads, including the entire current iPad lineup, from the iPad Pro to the 2021 iPad Mini and 2022 iPad.

The best Mac deals

• The 15-inch MacBook Air with the M3 chip, 8GB of RAM, and 256GB of storage is also on sale for $1,449 from Amazon instead of its usual price of $1,699 when you apply the on-page coupon. The 15-inch Air is almost exactly the same as the 13-inch model but with a larger display and a better speaker array.

• Normally $1,299, Amazon is also selling its 15-inch MacBook Air with M2 with 8GB of RAM and 256GB of storage for $1,099.99. Like with the M3 model, the 15-inch M2-powered laptop is just like its last-gen 13-inch counterpart but features six speakers instead of four that sound much better, starts with a 10-core GPU, and features a spacious 15.3-inch display.

The best Prime Day Apple iPhone deals

• Amazon is also discounting many official Apple iPhone cases. You can, for instance, buy a MagSafe-compatible iPhone 15 case made from silicone starting at $28.99 ($20 off), which is $7 shy of its best price to date.

Miscellaneous Apple deals

• You can buy the wireless Apple Magic Keyboard for $89 ($10 off) from Amazon, which is one of its better prices to date this year. The keyboard works with a range of Apple devices, including compatible iPads, MacBooks, and even iPhones via Bluetooth.
• Apple’s official 35W Dual USB-C Port Power Adapter can charge two gadgets and is on sale at Amazon for $44.99 $43.99 instead of $59.
• Nomad is running its anniversary sale up against Prime Day, dropping its Apple Watch Sport Bands to $45 ($15 off) and its leather Modern Bands to $68 ($12 off), among others. Our own collaboration Blurple Sport Band that Nomad made for The Verge is also discounted to $54 ($6 off).

Update, July 17th: Adjusted prices, crossed out expired deals, and added a few new deals, including those for the M3 iMac and Nomad’s Apple Watch bands.