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Scent trends 2024: A guide to today's perfume preferences
Despite the current global and national hardships, the perfume industry keeps going strong and exudes an aroma of freshness as brands, foreign and domestic alike, keep spraying the latest aromatic vapors.
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Guests create their own perfumes at The Alchemist's Garden section of the new Gucci Beauty store in Jakarta on May 3, 2024. (Courtesy of Gucci Beauty/-)
I
n these turbulent times, the perfume industry still smells promising. Despite the ongoing wars and economic crises, the fragrance market continues to flourish, revealing an undeterred spirit and an enduring appeal.
The Future of Fragrances 2024, a comprehensive global market report by British research company Mintel, highlights steady growth and innovation within the industry. This year, the report documents significant positive trends worldwide, proving that even in adversity, the allure of perfumes remains strong.
Indonesia also mirrors this global momentum, with numerous brands launching new stores and unveiling fresh scents, confident in the market's robust reception.
The Jakarta Post delves into the current trends by speaking with industry experts, offering insights into the evolving landscape of perfumes.
