Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes.
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance.
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year.
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.
Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14.
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Get more customers through your doors with hyper-targeted local PPC.
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times.
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now.
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates.
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms.
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
What is the top emotionally engaging holiday ad this year? What are the common themes that resonated with audiences? Read on to learn more.
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search.
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
Google introduces ‘Dating and Companionship’ ads policy, including mandatory certification for dating app advertisers starting in March.