Online Boutique Business Plan
Online Boutique Business Plan
Online Boutique Business Plan
BUSINESS
PLAN
Your fashion defines you
Executive summary 4
Problem Definition & Validation 5
Solution 5
SMART Goal 6
Mission statement 7
Keys to success 7
Financial highlights 8
Avante - 5 Year Highlights 8
Chart 8
Business overview 9
Company Ownership/Legal Entity 10
Location 10
Interior Operating Facilities 11
Hours of Operation 11
Startup summary 11
Products & Services 12
The Collection 13
Casual Jumper 13
Patchwork Jacket 14
Contemorary Overalls 14
Production Process 14
Market Analysis 15
Market segmentation 16
Shoes Segment 16
Accessories and Bags 16
Jewelry and Bags 16
Market Trends 16
Target market 17
Competitive Advantages 17
SWOT analysis 18
1 / 38
Trade shows 22
Website 23
Targeted Online Advertising 23
Positioning Statement 23
Sales strategy 23
Target Market Segment 23
Online Marketing Channels 24
Offline Marketing Channels 24
Pricing strategy 25
Operational Plan 26
Organization chart 27
Chart 27
Mr Allen 27
Jane Doe 27
Jane Green 27
John Doe 27
Management Team 27
Personnel Plan 28
Hiring plan 28
Milestones 29
AVANTE 29
Financial plan 30
Important Assumptions 31
Brake-even Analysis 31
Projected Profit and Loss 31
Profit Yearly 33
Chart 33
Gross Margin Yearly 33
Chart 33
Projected Cash Flow 34
Projected Balance Sheet 35
Business Ratios 36
2 / 38
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Executive summary
Problem Definition & Validation
Solution
Mission statement
Keys to success
Financial highlights
The fashion industry in the US has, along with its global counterparts, been
battling systemic problems of poverty, economic inequality, color and size
discrimination, climate change, and environmental degradation. The industry
still falls short of respecting and protecting the environment, both in the US and
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in other countries with which it trades. The way fashionToisunlock
produced and
Solution
Avante believes that change in the fashion industry needs to happen at three,
different yet interrelated levels: government, industry, and culture. The
government has been taking initiatives to uphold its end of the bargain by
ensuring, if not demanding fashion brands to respect and protect human rights
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and the environment through various legal and formal commitments, including
Relevant Time-Based
To leverage the To build a market
company’s position in New reputation for superior
York, the fashion capital of networks, efficient
America to expand services, and reliable
operations beyond the delivery timelines during
state to envelope regions the forecast period.
across North America
during the forecast
period.
Keys to success
Financial highlights
[YEAR ] Bus ines s Plan | Online Boutique 7 / 38
Financial highlights
1.50M
1.00M
500.00k
-500.00k
2021-22 2022-23 2023-24
Business overview
Company Ownership/Legal Entity
Location
Interior Operating Facilities
Hours of Operation
Startup summary
The company will be registered as a limited liability entity with the Department
of State. Further, since the company envisions setting up operations in New
York, it will also register with the local county. The business will be wholly
owned and managed by the Founder Mr. Allen, who will also be the principal
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investor of the business.
Location
Avante will begin operations from an office space in New York. Known as the
“Fashion Capital,” New York state is home to 2.1 million small businesses and
4 million small business employees, which is more than 50 percent of the
private workforce. New York’s economy is the third-largest in the country.
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Business owners thrive by being around other entrepreneurs and there are
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The company will predominantly conduct its design and conception work from
its home studio. Avante leverages seamstresses and pattern makers to
complete its sample projects and displays the products online. Clients can then
place orders for their choice of dresses and have them delivered to their
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doorstep.
Hours of Operation
Startup summary
The Founder will infuse a capital sum of $25,000 into the company.
The Collection
Casual Jumper
Price: $150 USD
Contemorary Overalls
Price: $150 USD
Production Process
Look for general inspiration/vision for a collectionTo unlock help try Upmetrics!
Market Analysis
Market segmentation
Market Trends
Target market
Competitive Advantages
Market segmentation
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Asia is dominating this segment, holding 54% of the global Upmetrics!
help trymarket
footwear
(compared to just 14.8% for Europe and North America, respectively).
Shoes Segment
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In 2019, the global jewelry market was valued at a total of $229.3 billion. It’s
forecast to reach $291.7 billion by 2025.
Market Trends
Target market
Competitive Advantages
The attributes that provide Avante an edge also helps it stand out among its
competition. The company largely competes with these brands for its market
as they share the target market persona. Each of the above brands along with
the designs of Avante appeals to confident, independent, and bold women.
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What helps Avante stand out is the designer’s approach. The core ethos of
SWOT analysis
S W
Opportunities Threats
O T
Avante will approach potential commercial clients directly, either through cold-
calling or e-mail to arrange pitch meetings. The company’s sales
representatives will use these opportunities to display the product catalog
directly.
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Direct Sales
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The Company will advertise in specific trade publications that are targeted
towards the appropriate target markets such as the New York Fashion
Magazine.
Trade Publications
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Avante will establish a presence at various trade shows that are relevant to the
target market. For example, the New York Fashion Week is an annual
exhibition that is considered the US’s premier freight transport, logistics, and
supply chain management event.
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Trade shows
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Website
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The focus will be on Google Ads, which are more likely to drive commercial
leads than other online advertising platforms (such as Facebook). The
advertising will target specific keywords relevant to Avante’s offering
Positioning Statement
Sales strategy
Direct Mail Marketing Social Media Google Ad Campaigns
Avante will mail professionally Millennials and consumers in The advertising will target
designed materials with its general spend a considerable specific keywords relevant to
value proposition to individuals time browsing social media Avante's offering
who may have just registered a platforms. Reaching to them
property permit or bought a through this channel will be and
house effective way to capture
attention and position its
services.
Pricing strategy
Operational Plan
Management Team
Personnel Plan
Milestones
Organization chart
Mr Allen
Managing Director
Management Team
The company plans to create six full-time equivalent jobs within the first five
years of operations.
Hiring plan
2 0 2
Filled Hired Open
Group By
FY2021 FY2022 FY2023 FY2024
Department
Marketing
0 1 1 2
Specialist
Seamstress 0 0 1 2
Patternmaker 0 1 1 2
AVANTE
Establish
Avante will rent an office space at
the heart of New York's
commercial hub alongside
YEAR 1 developing a fully optimized and
informative website. Marketing
activities will also begin during this
stage to build awareness and
launch the brand into the market.
Diversify
Having externally established the
Year 3 business, the company will begin
internally expanding its service
capabilities
Grow
Begin expanding across the
US Year3
Consider market expansion
beyond US
Financial plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Important Assumptions
The company’s financial projections are forecasted on the basis of the following assumptions. These
assumptions are quite conservative and are also expected to show deviation but to a limited level such
that the company’s major financial strategy will not be affected.
Plan Month 1 2 3
Other 0 0 0
Brake-even Analysis
Assumptions:
Other $0 $0 $0
Expenses
Leased Equipment $0 $0 $0
Other $0 $0 $0
Profit Before Interest and Taxes $105 205 $146 040 $186 875
Interest Expense $0 $0 $0
Profit
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
Gross Margin
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
Dividends $0 $0 $0
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
Percent of Sales
Main Ratios
Additional Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.
Additional Ratios
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