417, Off 9th Avenue, Sector I-9/3 Islamabad, Pakistan UAN: 111-500-300 PH: 443 5500, 5600, 5700 Fax: +92 (51) 4448695
417, Off 9th Avenue, Sector I-9/3 Islamabad, Pakistan UAN: 111-500-300 PH: 443 5500, 5600, 5700 Fax: +92 (51) 4448695
417, Off 9th Avenue, Sector I-9/3 Islamabad, Pakistan UAN: 111-500-300 PH: 443 5500, 5600, 5700 Fax: +92 (51) 4448695
Islamabad, Pakistan
UAN: 111-500-300
Ph: 443 5500, 5600, 5700
Fax: +92 (51) 4448695
Email: [email protected]
Supply Chain Design, Management and Control
Submitted By
Mubah Khalid FA16-BBA-051
Muhammad Anas FA16-BBA-052
Neval Fatima FA16-BBA-055
Amna Saeed Ansari FA16-BBA-071
Submitted To
Mam Mahlaka Hina
PREFACE
Second, we discuss about the supply chain system of Ittehad Steel mill
in which we tell about the raw materials of mill who they purchase and
who they utilize them then we tell about the manufacturing process of
mill.
3
Firstly, we are thankful to Allah Almighty, for giving us courage at each
and every step of our lives, and especially in making this report.
We are very thankful from the core of our to honorable Supply Chain
Manager, ITTEHAD STEEL, for providing us information.
We wish to express our deep gratefulness to Mr. Nisar Ahmed, for his
precious time. It was a memorable time in Ittehad Steel due to his
kind concern.
Contents
Introduction...................................................................................................................................01
Manufacturering Process...............................................................................................................06
Supply Chain analysis of Ittehad Mill............................................................................................10
Suggestions....................................................................................................................................14
INTRODUCTION
ITTEHAD STEEL is one of the largest and most respected private sector
steel manufacturer in Pakistan.
BACKGROUND:
Ittehad Steel’s affiliation with the steel industry dates back in 1970
when they started out as a steel trading house in Rawalpindi. Soon
enough, in 1978, they started a steel manufacturing facility in
Islamabad, becoming one of the pioneers in steel manufacturing in the
region. Their first plant had a production capacity of a meager 35000-
40000 TPY.
Besides the manufacturing of Steel Billets and Steel bars, the current
facility also has the provision of manufacturing Stainless Steel, and
other Alloys, including those required for automotive and defense
industry.
DIRECTORS:
PRODUCTS:
PROJECTS:
Centaurus Islamabad
National Monument Islamabad
Shifa international hospital
COMSATS ISLAMABAD
Telecom tower Islamabad
Multan Airport etc
COMPETITIVE ADVANTAGE:
Iron making, which is the first step, involves the raw inputs of iron ore,
coke, and lime being melted in a blast furnace. The resulting molten
iron, also referred to as hot metal, still contains 4 to 4.5 percent carbon
and other impurities that make it brittle.
Stirring
Ladle furnace
Ladle injection
Degassing
Continuous casting sees the molten steel cast into a cooled mold
causing a thin steel shell to solidify. The shell strand is withdrawn using
guided rolls and fully cooled and solidified. The strand is cut into
desired lengths depending on application; slabs for flat products (plate
and strip), blooms for sections (beams), billets for long products (wires),
or thin strips.
In primary forming, the steel that is cast is then formed into various
shapes, often by hot rolling; a process that eliminates cast defects and
achieves the required shape and surface quality. Hot rolled products
are divided into flat products, long products, seamless tubes, and
specialty products.
Finally, it's time for manufacturing, fabrication, and finishing. Secondary
forming techniques give the steel its final shape and properties. These
techniques include:
Machining (drilling)
Joining (welding)
Coating (galvanizing)
Their round and square bars are popular in machinery, fasteners and
equipments production sector. Through precision straightening and
mirror finish technology that comes second to none, their line of
Plain steel bars is the pride of several machinery production
companies throughout the nation.
STAINLESS STEEL
SPEACIALIZED STEEL
However, they have ‘ITC’ trucks who they have a contract with. These
trucks are used to transport goods for greater distances, whenever
needed. The end customer who demands these goods to be
transported to that particular place pays the fee for the trucks
transportation. This is how the transportation fee is covered.
End product/ Finished Goods/ Retailers
The final product, or the final 40 feet bar of steel, after being prepared
is then ready for the customer to obtain. This finished good is kept in
the main manufacturing plant (Islamabad) and then loaded into trolleys
or trucks and is then delivered to the customer.
If the customer books the steels beforehand, that customer pays for
that steel as soon as they receive their ordered steel.
Faisalabad Mill
Islamabad Mill
Now that we have looked at the overview of their supply chain, we can
now analyze in accordance with all of the facts and data collected.
Final Analysis
1) Direct shipment
Since Ittehad Steel Mills have no warehousing or storage uses, they have
two manufacturing plants and they adapt the strategy of ‘Direct
Shipment’ where the raw material is directly shipped to these plants and
then directly sold to the end customer. They have no intermediaries
involved in their supply chain system.
Their Supply chain systems endures less cost than most due to the above
adapted strategy. They do not have to bare expenses of distributors or
warehousing storage costs as they have no need of storage
All of their raw material is ordered beforehand and SOME parts of their
processes are kept going whereas, the final product is made according to
the order of the customers. Eg-: they order any particular kgs of scrap
from their local manufacturers. A customer orders 40 feet of steel. Now,
out of that scrap that was pre-ordered in anticipation of customer
demand, the 40 feet of steel bar will be made just for that customer
Ittehad Steel should offer a mill tour so that the satisfaction level
of their consumers will increase as competitor offers this.