Swot Analysis

Swot, Pestel
20F0336
20F0173
20F0269
STRENGTHS
1) Bisconni brand has made various products and targeted the cookie market in
Pakistan. and all of these products are ISO 22000 and have Halaal Certification
from SANHA. We have also achieved the distinction of becoming a certified
supplier of the World Food Program and produce High Energy biscuits for its
various requirements
2) Bisconi has make some of the most best-known and loved brands. At Bisconni, our
purpose is to enrich people’s lives through flavorful snacks. Flavor is emotionally
charged and much richer than just the notion of taste. Flavor can be nostalgic and
take you away. We bring our products to life through authenticity in a way that is
authentic, progressive and feels right.
3) Among many others one of the main strengths for bisconni’s manufacturing is that they
have various promotional ideas such as Animated Cartoons that tempts young teenagers to
buy their cookies.
Weaknesses
1) At high demand and high rate of manufacturing of the products such as cookies like
cocomo, Bisconni often faces technical issues as related to machine equipment. This
results in less flavor inside of the cookies that are produced.
2) Often, Bisconni in it’s target to gain maximum profit, are reducing the quantity of
product and their sole focus is on other products instead of the one that is being sold
the most for example rite was their focus point while cocomo was being sold.
3) When Bisconni introduced chocolato, their most selling product cocomo was replaced by
chocolato and it started to sell more as compared to cocomo. Cocomo’s sale dropped
drastically and it was lifted off the markets as a result. This hit the repute of Bisconni.
Opportunities
1) There are more labor opportunities as compared to other brands because it’s the
leading cookie industry in Pakistan as well as has a huge product line.
2) Ismail Industries has an export footprint in more than 40 countries where our products
are sold under our brand names as well as white labeled products. Our global clientele
includes large importers and distributers, retail chains, supermarkets and grocery
stores.
3) Market retailers have wide range of opportunities including delivery of products.
Threats
1) One of the main threats of bisconi is LU and Peak Freans products.

2) Delivery of product is slowed down due to external factors such as road issues, weather etc.
3) Import of cookies which are better in taste also damaged the sale of bisconi cocomo.
PESTEL ANALYSIS
Social Analysis:
Trends shows that 58% participants were from age group of 20 to 25 which
means that 14 responses out of 24 were from the age group of 20 to 25. While 38%
participants were from the age group 16 to 20 which means that 9 responses out of
24 were from that age group. And only 4% were from the age group of 25 to 30
which means that only 1 participant was from this age group. This product is mostly
used by young generations as discussed in the age group above. The employment
pattern is basically high at Karachi.
Legal Analysis:
 Secure operating environments – Ismail Industries Limited stores your data in

secure operating environments and only accessible to “I I L” employees,
agents, and contractors on a need-to-know basis. “I I L” also follows generally
accepted industry standards in this respect.
 Encryption for payment information – “I I L” uses industry-standard encryption
to provide protection for sensitive financial information, such as credit card
information sent over the Internet (e.g., when you make payments through “I I
L” ’s online stores).
 Prior authentication for account access – “I I L” requires its registered
consumers to verify their identity (e.g., login ID and password) before they can
access or make changes to their account. This is aimed to prevent
unauthorized accesses.
 to provide you with consumer service, including responses to your inquiries,
complaints and general feedback about our products. Consumer service may
be provided through various forms of communication, including via email,
letter, telephone and online chat features.
 Ismail Industries Limited will only retain your personal data for as long as it is
necessary for the stated purpose, taking into account also our need to answer
queries or resolve problems, provide improved and new services, and comply
with legal requirements under applicable laws.
This means that we may retain your personal data for a reasonable period after
your last interaction with us. When the personal data that we collect is no
longer required in this way, we destroy or delete it in a secure manner.
All products of Bisconni are certified by ISO 22000 and have Halaal Certification from
SANHA.
Political analysis:
Islmail industries does not support any political party or does not give any political funds.
Economic growth
Due to inflation in covid situation bisconni suffered a lot and had to fire many employees
hence increasing the unemployment rate and less labor opportunities. But the The
Company has a highly leveraged capital structure with a leveraging ratio of ~67% as of FY21
(FY20: ~68%). Short term borrowings constituted nearly 27% of total borrowings as of
FY21. Total Debt of the Company stood at PKR 22,688mln as of FY21 against an equity
base of PKR 11,275mln. In 1QFY22, the leveraging ratio stood at ~67%.
Environment Analysis:
Bisconni cocomo is made with burst of chocolate, milk, strawberry and orange in its unique biscuit
shell.Its production is done in factories and during process alot of waste drained in river without
treatment .Cocomo is also a source of global warming because of its baking process. Its plastic
waste is also a source of pollution.
Technological Analysis:
With the advancement of science and technology ,machines is getting better and advanced day by
day.Bisconni company modernized their machines to fulfil the market need and is making product
better and faster. And have trained their staff to use those advanced machines.
STDP Analysis
Segmentation:
Bisconni is Pakistani based brand and has been exporting products related to food items
abroad as well. Age group of 3-15 is the focus of the brand. Both male and female like
Bisconni cookies. All income groups are easily targeted, and the brand is made easily
available for anyone to purchase their goods. People from all occupation can buy Bisconni’s
products as the prices are cheaper as compared to other brands. The feedback or attitude
towards product is nice as children of all age groups like cocomo and other cookies as well.
Targeting:
Countries like USA, CANADA, ALASKA, GERMANY and others are a basic focus or targeted
countries for export. Children of age group 3-15 are targeted mostly for product selling. All
classes are targeted as product rates are cheap i.e upper class, middle or lower. All kind of
occasions are feasible for this product.
Differentiate:
The Bisconni group is mostly differentiated from rest of brands because of cheap price
products, availability, rapid supply, animated cartoons, attractive looks and packaging, as
well as the products are available in different prices according to the quantity and many
flavors are available.
Positioning:
The positioning of our brand has occupied the right spot in the mind of targeted customers.
They attract the children through there animated cartoons and smileys on their cocomo
cookies. This is the main reason for buying cocomo. Communiation of Bisconni team is
marvelous.

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Swot, Pestel

1) One of the main threats of bisconi is LU and Peak Freans products.

 Secure operating environments – Ismail Industries Limited stores your data in

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