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    Authors Title / Topic Publication Year Research Questions / Goals Summary of Findings

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    Aiman Rashid
    slr

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    © All Rights Reserved
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    Authors Title / Topic Publication Year Research Questions / Goals Summary of Findings

    Uploaded by

    Aiman Rashid
    19 views2 pages
    slr

    Original Title

    SLR Bsmt18020

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    © © All Rights Reserved

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    slr

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views2 pages

    Authors Title / Topic Publication Year Research Questions / Goals Summary of Findings

    Uploaded by

    Aiman Rashid
    slr

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    A summary of discoveries from the systematic literature review

    Authors Title / Topic Publication Research Summary of Findings


    Year Questions / Goals
    Rudie 12 Discontinued 2016 The goal was to The basic finding through this article
    Obias Products From get people know was that we got to know about the
    Coca-Cola and Pepsi about the similar products as roar, and the reason
    discontinued behind why they were discontinued or
    products of failed. For example, one failed because
    cocacola and pepsi it was expensive to be produced, one
    and the reasons because it had bitter taste, some due to
    why they failed. poor sales and one because it was
    available in pack of three flavor and if
    someone was craving for one flavor, he
    had to buy all three.
    Aaron M. Mountain Dew® or 2009 The research The finding was that the depression was
    Luebbe, Mountain Don’t?: question was that directly proportional to the amount of
    MA A Pilot Investigation is there a relation caffeine intake which means it was
    Debora J. of Caffeine Use between directly proportional to the intake of
    Bell, PhD Parameters and depression and soda drinks containing caffeine. It had
    Relations to anxiety symptoms more effect on 5 th grade users as
    Depression in 5th and 10th- compared to 10 th grade users.
    and Anxiety Grade Students
    Symptoms in 5thand and the
    10th-Grade Students consumption of
    soda drinks which
    contain caffeine
    Mary Beth 17 Commercial 2016 The goal was to My finding was not only about the
    Quirk Failures From analyze some of reasons behind the commercial failure
    Brands With the biggest but also the major reasons behind the
    Spectacularly Bad commercial failures failures of coke 2 and crystal pepsi.
    Ideas of history Crystal pepsi came out with a very bad
    taste according to the customers, and
    they said that there was a citrus hint in
    it. And also the change in the coke’s
    secret formula was a big disaster.
    Not known History & Marketing 2019 The goal was to One of the finding was that the mountain
    Strategies of analyze a brief dew uses customized strategies
    Mountain Dew history of dew and according to different geographical
    then its marketing areas and it is one reason behind its
    strategies and the marketing success. The second reason
    reasons behind its is that its price is highly competitive. The
    success third reason is that, as the world loves
    sports, it is associated with several
    mega sports events which creates a
    huge pool of customers who enjoy
    watching the advertisements by the
    brand. Also the use of well-known and
    highly demanded celebrities like Hiritik
    Roshan makes a huge hype amongst
    the consumers.
    Christophe Why Coca-Cola’s 2020 The goal was to The finding was that the customers
    r Klein ‘New Coke’ Flopped analyze why coca sometimes don’t like a change
    cola’s product , especially if they are obsessed with a
    new coke flopped product in its present taste or way. Their
    lesson was “don’t mess with the classic”
    and if it isn’t broken, then don’t fix it.

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