Sleep campaign

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IKEA: Make your sleep count, 3 | Ads of the World™ Ikea Advertising, Ikea Ad, Digital Advertising Design, Clever Advertising, Furniture Ads, Ad Of The World, Ikea Bed, Publicidad Creativa, Ads Of The World

The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.

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