Product marketing manager

A Chief Marketing Officer (CMO) is the company executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.

Adaptive Productizing Process The art and science of turning ideas into profitable products predictably While there is no dictionary reference to the word productize we believe that every product professional is actually knowing or unknowingly following & implementing the process of creating profitable products predictably and so that’s what we call the productizing process. Adaptive’s Productizing Process […]

Of course, I am talking about the size of the market, a key variable to understand the potential of a project. But calculating it is not easy: it is difficult to find data and there are several ways…

Discover the key differences between Product and Project Managers – roles, responsibilities, and how they work together to ensure the success of products.

Every product management team has several players who oversee the entire process. In most cases, there are three main players: product, project, and product marketing managers.However, some organizations will require additional talents such as a business analyst, user experience specialist, an engineering team, a solution architect, and stakeholders.

What goes on inside the mind of a Product Manager? We break it down here, and almost half of it is communication. Check it out!

Product Manager vs. Business Analyst: What's the Difference?🤔 Product Manager: Guides a product from idea to market success. Defines vision, creates roadmap, leads teams, and ensures value delivery. Business Analyst: Bridges IT and business. Analyzes processes, gathers requirements, and proposes tech solutions for efficiency. 👉Want to dive deeper? Learn more on our blog at our Link in Bio⬆️ ! #productmanagement #productmanager #businessanalyst #productmanagerrole

A marketing expert shares the signs that reveal a text was generated by ChatGPT.

Here is a list of the core product manager skills to master before transitioning into a new PM role or career in 2025.