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Presenting NYFW: The Shows, February 9-16. NYFW Presenting NYFW: The Shows, February 9-16. #NYFW h

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“The #StreetsAtNYFW really lit up this season with style stars like #BeckyG, #Nikita, #SaucySantana, @aimeesong, @leoniehanne, @chrisellelim, and more hitting NYC with their impeccable style ❤️‍🔥 Videos by @gettyimage | Edit by @alitheacastillo”

The identity for New York Fashion Week is rooted in a classic fashion vocabulary yet still captures the progressive energy of the event itself. We set out to create an identity that is both timeless and lives in the moment. The identity takes inspiration …

It's going to be LEGEN…wait for it…DARY.

It’s not everyday that you’re asked to give one of the world’s most fashionable brands a makeover but that’s exactly what happened when WME-IMG approached us to create a new identity for New York Fashion Week. The brief was to create an enduring identity for the Fashion Week shows that could stand the test of time, giving the ever-changing event a solid yet flexible foundation. We wanted to create an identity that was rooted in a classic fashion vocabulary yet still captured the progressive…

Rooftops. Ros?. Rented Romper. - September 9, 2016

LA Fashion Week® is an organization dedicated to raising the profile of fashion in the United States with focus on the emergence of Los Angeles as one of the...