Nike copywriting

An advertisement for the Nike Daybreak, from 1980.

“imo nike's biggest strength is they don't get bogged down trying to preserve their brand guidelines. normal people aren't gonna remember if you use a consistent font, they'll remember cool shit”

Nike ad congratulating the Oregon State Beavers baseball team for winning back-to-back College World Series titles

Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

Brand Manifesto Ideas | Brand Manifesto Design | Brand Manifesto Inspiration | Brand Manifesto Creative | Manifesto Examples | Manifesto Business | How to Write a Manifesto | #brandingdesign #branding101 #brandingstrategy #brandidentity #brandidentitydesign #brandinginspiration #brandingtips #brandyourself

Nike+ Training Club is an app that comes fully loaded with 100+ workouts, guidance from experts for every move, and plans to help you get fitter, faster, and stronger than ever.

Though image resonated on Twitter, outdoor made it more 'real,' jury said.

Now that's a fricking poster💥. Assuming Wieden + Kennedy? #Nike #Advertising #Marketing #Copywriting #OOH #Poster