Music festival activation

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Music Activation Ideas, Interactive Campaign Ideas, Public Event Ideas, Luxury Brand Activation Ideas, Interactive Brand Activation, Coachella Activities, Brand Activations & Experiential Marketing, Festival Activations, Brand Experience Activation

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

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Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience. Colorful Playground, Marketing Activations, Catering Design, Event Trends, Event Tech, Experiential Marketing, Mixed Media Sculpture, Music Fest, Ball Pit

Over the weekend, on Sept. 6 and 7, Google Play elevated the fan experience at Zedd in the Park—a music festival held at Los Angeles State Historic Park—for both its Play Points members attending in person and those joining in online from home. Click the pin to learn more!

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